When we posted a small note that we would analyze the web site of a reader in this newsletter, we hadn't expected so many suggestions. We have received 293 suggestions and we'd like to thank every one of you.
What did you do to get banned? Can you get un-banned? Yes! But first you need to know what you did to get banned. Google will not tell you. A sure sign you have been banned is that your web site is missing a page rank. By, that I mean the PR bar is Gray. That is usually the first indication. To double check that, enter site:www.yoursite.com into Google. Replace "yoursite.com" with your URL. If it there are no pages indexed, that is a good sign your site has been removed from Google (if your pages were indexed beforehand). Also try link:www.yoursite.com to see if your back links are still listed on Google. If your site is banned they will be removed as well.
Read through the following list. If any of these ring a bell, you should change them ASAP.
On a recent search engine conference, Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves revealed information on how these three search engines analyze links to determine the ranking of web pages in a public discussion.
This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new site just for this purpose. Before you shell out money for an ebook, software, or CD telling you how to do this; read this article. If you achieve great results after following my advice and feel it was worth some money, feel free to write me a check for any amount you choose. I 'll add my own zeros.
Page Rank. We all know what is. We all want to rank higher. Higher rankings mean a lot of things to a lot of people. To web masters it means achievement. They have accomplished a move in the right direction. A high page rank to a website owner is money in the bank. It is also an impressive accomplishment. To other website owners your page rank may be a source of envy.
If you've tried to use email marketing strategies you know how hard it can be. Getting recipients to open your email can be very challenging. I'm going to show you a technique that does NOT require that the recipient open the email at all.
When you open your email In Box in the morning and 'weed out' the SPAM, how do you do it? By reading the subject line. Unless an email is blocked by a SPAM blocking application, the user reads the subject line and decides whether they should open the email or delete it.
If you can provide valuable information in the subject line, rather than a 'pitch' you stand a much better chance of getting them to open it. Here's an example of what I mean.
Although many articles have been written about finding the best keywords for SEO, many webmasters still target the wrong keywords.
Choosing the right keywords is a crucial step in every search engine optimization campaign. If you choose the wrong keywords, all other web site promotion activities are pointless.
Before you start to promote your web site, take some time to find the right keywords. It's worthwhile.
When it comes to search engine marketing, the best place for an organic keyword listing to be is above the fold on the first page of search results. This does not mean that there is no value in being on page 1 below the fold, or on page 2 of the results - it simply means that fewer searchers will see you. Due to the heavy competition for organic listings that are above the fold on page 1, and the methods used by search engines to place listings, successful SEO (Search Engine Optimization) for content-rich can take anywhere from several months to over a year to achieve.
SEO is a serious, time intensive and ongoing expense. Choosing the right keywords with which to optimize a site is a critical factor in the success of any SEO campaign.
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.
A few weeks ago during a fact-finding meeting with a prospective client (who became an SEM client shortly after meeting with the Enquiro Team and touring our offices) I was asked a very good PPC question.
The client-to-be asked "Other than branding, why would we consider running PPC ads on keywords we are already ranking #1 organically for?" By branding I assumed the client was referring to the 'multiplying effect' of having multiple listings on an SERP (Search Engine Results Page).
So why would an online company run PPC ads for keywords they rank #1 organically for? If there are no other ads on the SERPs they are ranking #1 for organically, they most likely would not. However, if the competition is advertising on those same SERPs, or the client has reason to suspect their organic listing will not do the job, PPC deserves careful consideration.