I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.
More and more website owners and web designers are beginning to understand the value of SEO. They know that SEO is one of the most, if not the most effective form of advertising on the internet. Surprisingly, I still come across web designers that still do not know what SEO is or who question the necessity of it.
Some web designers know SEO is important. However, most do not offer it to their clients. Usually, this is because they don't want to pay someone to do it for their clients. More importantly...they don't care. They want to design your site and get out. They know you can greatly improve the value of your site by implementing an SEO friendly design into the build and save you money in the process.
Much has happened to search engine optimization (SEO) in the last few years. It has become much more difficult to get high rankings for a web site. However, it's still possible to get your web site at the top of the list if you do the right things.
Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.
However, there are a number of things that can be documented that will work for most if not all search engines. And let's face it; there are really only 3 that make a difference between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.
In order to get the most out of a search program, you simply must have a great adwords list. If your adwords list is not deep enough, you will end up paying top dollar on only very few highly-trafficked phrases that post the top dollar bids. So, what are the steps to making adwords lists?
First things first: you need your list of targeted keywords and search phrases. There are many different and distinct search terms that will get you where you want to go. In making adwords lists, your aim is to save hours researching solutions to common problems.
Your corporate image is one of the most valuable assets of your company, be certain that your B2B Search Engine Marketing (B2B SEM) efforts (or non-efforts) are creating the positive, professional first impression that accurately reflects your corporate image.
To properly evaluate the effectiveness of your B2B SEM efforts - begin by clearly identifying who your main target audience is. While you may be perfectly aware of the companies your firm is targeting - you also need to know which individual positions within those firms you are targeting. Identifying your target audience will allow you to clearly understand how your website needs to successfully present your corporate message. Take a look at your site, is it designed for your target audience? What is your target audience looking to find on your site? Will your target audience find what they are looking for on your site in a clean, simple, logical manner?
Search Engine Optimization (SEO) and web design go hand in hand. One cannot function without the other. Sure, you could have a well designed website on the internet and pay for traffic and advertising. However, no one will find you while doing a search. The benefits of being found on search engines will cut the cost of paid advertising. Yet everyday there are people who spend a great deal of money to have a site designed but wouldn't think of having it optimized. Why, you ask? Is it the cost of SEO? Would they rather have a site created and avoid optimization to save a few bucks? If that's the case, what do they plan to do with this site when it is completed? Advertise? SEO is advertising. It is actually one of the cheapest forms of advertising.
Were they planning on a PPC campaign? Buying banners? Page impressions on some click network? You've got to be kidding me. Why would anyone waste their money on those subpar options before optimizing their site?
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.
According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets more fierce, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies.
What do you need to get top rankings on Google? What's the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.