Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.
In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.
Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it confirms the existence of the Google sandbox and that it can apply to all web pages.
In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.
In a recent thread in an online forum webmasters discussed the question how long it takes to get listed in Google. A webmaster had submitted a web site with 15 individual pages to Google six months before and he was still not listed in Google although Googlebot visited his web site on a monthly basis.
It's normal Google behavior that a new web site is not listed in the natural (unpaid) search results for about six months. This Google practice is called the Google sandbox.
However, Google did not return any pages of this web site in its search results. Not even for obscure search terms or the company name.
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.
Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. The second reason to develop a linking strategy for your site is to help increase your rankings in the search engine. With Google this is very important for achieving high web rankings, and I expect the other search engines to follow suit relatively soon.
There are many ways to develop a linking strategy where the links to your site will multiply without any effort from you. This is the most effective way to generate links to point to your site. In this article we will discuss how to do this, debunk myths, and how to do this without unintentionally harming your site's status.
Running a pay per click campaign can quickly cost a lot of money if you don't know how to do it correctly. Many webmasters face the following situation:
They set up a pay per click campaign.
They get many visitors and pay lots of money.
They don't get a single sale.
Of course, that's not how it should work. If you create a pay per click campaign without planning it, changes are that you'll quickly lose a considerable amount of money.
KEI - Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site.
In part one of this article I discussed how you can thoroughly research and pick the right keywords for your web site. You can read part one of this web design SEO advice here. Part two of this article will show you how to take your list of keywords created from part one and narrow it down to the most effective keywords to use. Let's start with the KEI rating of the keywords.
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to all men' approach to advertising is becoming less and less effective.
After the latest PR update at Google and MSN's beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of his cave to say that "Today's search is nothing" and that it won't be that way for long. There are quiet rumblings in the SEO back alleys of a new, state-of-the-art search engine currently indexing the internet. Websites are dropping off the face of the planet. And we're all left to sit here and put together the pieces. So what is in store for 2005?
We all know it's good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about.