Site Promotion
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns
by Admin
17 Jan
by Robin Nobles
http://www.searchengineworkshops.com
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Search engine marketers trying to get new business from medium to large Web sites can ask for log files from potential clients. They can then determine the percentage of traffic from search engines for those potential clients. They can compare it to the average, and use that number to prove the need for their services as well as the importance of search engine marketing.
The same principle applies to SEOs trying to prove to the marketing or management departments that search engine marketing needs to be taken seriously.
How I reached #1 in Yahoo! Part 1
by Admin
07 Jan
by Michael Rock
http://www.theinternetpresence.com
By accident, no all that reading and studying statistics finally paid off. I started out by reading articles from people with opposing views and trying to figure out who was wrong and who was right. To find the right person to listen to I didn't only look at his educational background, but was more interested in his results. Good thing too, because results I found. And I hope people look at my results to help them reach #1.
In the past I had a great working simple traffic tracker on my site that started stated someone visited my site by typing in 'online editor flash sites' into Yahoo!. I went to Yahoo! And typed in the keyword phrase and found out I hit #1 out of 1,040,000 hits! Two weeks later I dropped to #2 and found out that my other site took #1. Now I had the #1 and #2 position in Yahoo!. My world changed forever and at that moment and never will go back. Today I have more sophisticated software, charts, data, articles, and trends referenced for my webs posted on the wall. I maintain contact with forum discussions and receive up-to-date news in my email telling me of changes taking place. I have achieved the top 10 list in the top 3 search engines (Google, Yahoo!, and MSN) and wish to educate you on how to do the same.
Ezine Advertising Tips
by Admin
04 Jan
by Mario Sanchez
http://www.theinternetdigest.net
Ezine Advertising is a great way to deliver highly targeted traffic to your website. If you pick the right ezines, and the right type of ads, you will experience above-average conversion rates for the product you sell.
How to optimize your Google AdWords campaigns
by Admin
22 Dec
Copyright Axandra.com
Web site promotion software tools
Google AdWords are small text ads that appear next to the search results on Google. In addition, these ads appear on many partner web sites, including NYTimes.com (The New York Times), Business.com, Weather.com, About.com, Lycos.com, iVillage.com newsletters and many more.
The Google Network is the largest online advertising network available, reaching over 80% of 30-day US Internet users.
How to get your web site into Yahoo
by Admin
01 Dec
Copyright Axandra.com
Web site promotion software tools
Why should your web site have good rankings on Yahoo?
According to Nielsen/NetRatings, one of the leading Internet and digital media audience information and analysis services, Yahoo is the search engine with the second biggest audience reach:
Use RSS feeds to improve your link popularity
by Admin
26 Nov
Copyright Axandra.com
Web site promotion software tools
Maybe you've seen these little orange
images that appear on many web pages. Although these images look very inconspicuous, they can help you to improve the link popularity of your web site. The XML image shows that the web site offers an RSS feed for its web site content.
The Reality of Search Engine Submissions
by Admin
02 Nov
by Robin Nobles
http://www.searchengineworkshops.com
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
Regretfully, I still see people paying big bucks to search engine submission services who will submit their pages to thousands of search engines for one "low price." What they aren't told is that the act of "submitting" their pages has nothing to do with top search engine rankings. Even taking a step back, submitting doesn't guarantee indexing.
Capitalizing Keywords
by Admin
01 Nov
Answers by Sumantra Roy
www.1stSearchRanking.net
Question : I wrote all the content on my website which has about 40 pages of content. I also wrote all of the meta descriptions and meta keywords tags for each page. When I did this I made sure to capitalize each word. I have been told that if the words are not capitalized I may be losing visitors who do not use capital letters while searching. Is this true?
Are you paying too much for pay per click advertising?
by Admin
29 Oct
Copyright Axandra.com
Web site promotion software tools
The cost for pay per click advertising is on the rise. According to Jupiter Research, the average click price will jump from US$0.29 in 2003 to US$0.26 in 2004 and US$0.47 in 2009. And that's only the price for an average keyword.
The price for the top spot on Overture.com for "data recovery" is currently US$4.30 per click. Google displays an average cost pay click of US$9,10 for that keyword. That's quite a lot for a single click. But do you get what you're paying for?
Optimizing Dynamic Sites
by Admin
05 Oct
by Rob Sullivan
http://www.enquiro.com
Ok, you have a huge database driven site, and based on our previous article about URL rewriting, you have implemented some form of rewriting which helps to get all your pages found. Now what?
Well it's great if a crawler can get deep into your site and get at the meat of it. But what will they find? Will they find a fully optimized page, with a descriptive title? Or will they find a generic site title that says little about the product on the page?
One thing many site owners forget is that in most cases it is the all important title tag that appears in the search results that drives traffic to your site. The title has to be descriptive and catch the eye of the search user. Otherwise, the site will not be the converting tool that it should be.
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