I’m burnt – toasted, roasted and completely fried. I’ve just spent the last two days in stakeholder meetings with a client. In those two days I’ve met with representatives from every department imaginable – from channel sales to governance, from corporate relations to Analytics, from corporate marketing to website design, from social media to IT. In total, a dozen meetings with almost twice that many people. I’ve got about twenty pages of notes I have to sift through.
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads.
If Google puts your website in the wrong category, it will be very difficult to get high rankings for your keywords.
Brooklyn, New York - TemplateMonster.com, the Internet's largest templates provider, now offers new PrestaShop themes, which are eCommerce solutions designed specifically to provide customers with speedy and lightweight tools to assist them in setting up their own PrestaShop stores.
SEO Training Academy rolls out new materials in the July 2010 SEO Classes including brand new sessions on video optimization and local search. About 90% of the sessions have been overhauled and updated for 2010.
Portland, OR July 6, 2010 -- Search Engine Academy Northwest is rolling out new materials in the July 19, 20 and July 24, 25 and 26 SEO Training classes. Of particular note are the new sessions on Video Optimization and Local Search:
Last week, I looked at ways that B2B search marketing is different than search campaigns aimed at consumers. I looked at how risk avoidance was an overriding concern. Also, a B2B purchase is almost always an item on someone’s to do list, so they have little patience for being “immersed” in experiences or heading down navigational dead ends on a website. Today, I’ll look at two other ways that B2B buying behaviors differ from those in the consumer marketplace:
According to New Report by Global Industry Analysts
GIA announces the release of a comprehensive global report on Search Engine Marketing (SEM) market. World market for SEM market is projected to reach US$50.68 billion by 2015. This projected growth in the market will be primarily driven by factors such as, increasing demand for cost effective advertising and marketing strategies, rising popularity of organic and paid search, and growth in mobile Internet market.
San Jose, CA July 7, 2010 -- Growing competition in today’s business world drives the need for companies to be recognized among a horde of rivals, thereby compelling them to constantly strive to develop, innovate, and implement strategies to acquire leadership position in the market. Online marketing is one such strategy.
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing.
Are you looking for tricks for getting more publishers to pick up your articles for publication? Have you been looking at your article views and thinking, "What am I doing wrong?"
I've got 5 article marketing tips that will help you create articles that work at maximum efficiency for you:
As I write this, I’m at the B2B Search Strategy Summit in San Francisco. Mary O’Brien, the summit organizer, told me that many potential attendees — and yes, even some panelists — questioned where B2B search marketing was really all that different from B2C. Shouldn’t the same basic practices apply?
Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.