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by Gord Hotchkiss
http://www.enquiro.com
Last week, I talked about the work of Daniel Kahneman, Amos Tversky, Herbert Simon and George Akerlof, key figures in helping define the foundations of consumer behavior, both rational and irrational, that dictate the realities of the marketplace. Today, I want to talk about how these emotional and cognitive biases and limitations play out online, but first, a quick recap is in order:
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by Jody Nimetz
http://www.enquiro.com
One of the pains that continues to be identified in most organizations that we work with revolves around education. The need for education on SEO and SEM is continuing to evolve and as a result B2B companies and B2C companies alike are looking for ways to educate their teams on the latest techniques to ensure online success. The Search industry is evolving quickly and there is a need to continually educate yourself on best practices and emerging trends that you can incorporate into your online marketing strategy. So how do we do this?
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by Sharon Housley
http://www.feedforall.com
Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS....
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by John Yuill
http://www.enquiro.com
On March 18, there was a brief announcement on the Google Analytics Blog giving a “head’s up” on Google’s plan to release a browser plug-in that will allow web users to opt-out of Google Analytics tracking. Naturally, this sparked some vigorous commentary, with opinions ranging from ‘disaster‘ to ‘non-issue’. (Haven’t actually seen anybody – at least any internet marketers – suggesting it might be a GOOD thing.) Eric Peterson had probably the most complete coverage of the issue, with some astute observations regarding Google’s privacy motives being tied to their interest in collecting data from US federal government sites.
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by Ian Everdell
http://www.enquiro.com
Google announced some new paid ad formats at SMX West – I was reading about them today in this post from Search Engine Land. If you want to know why these new formats will be good for your business, read that post. I want to tell you why they’ll be good for your customers.
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