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by Gord Hotchkiss
http://www.enquiro.com
Derek Gordon’s piece on Siri this week gave concrete proof to what I’ve been saying about the transition of search from a destination to a utility. Consider the example Derek gave of Siri’s functionality: make action-oriented queries into your iPhone like “find me a good French restaurant for two tonight.” Using your iPhone’s location coordinates, it will search Yelp for positive reviews of restaurants in your area, find a reservation for the most popular one via OpenTable and ask if you’d like to confirm a reservation. Once you’ve confirmed the time, Siri will book the reservation for you.
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by Michael Bloch
http://www.tamingthebeast.net
A recent performance indicator study of over 1.6 billion emails across 95 countries and 6 continents shows email fatigue is becoming a real challenge.
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by Jody Nimetz
http://www.enquiro.com
If your company has been delving deeper into social media over the past couple of years, you are most likely using some social media monitoring tools and your analytics to track the progress of your social media campaigns. I’ve mentioned social media maturity models in previous posts at Marketing Jive, so it is not like social media is a new concept or anything. Like a lot of the new media in the digital age, there are early adopters and then the folks who are a bit slower to adopt new technologies and avenues for reaching their audience. In fact, there are many who in late 2009 and here in early 2010 are only being to dabble with social media. A few years ago, I discussed social networking benefits to the B2B world as many were suggesting (at the time) that social networking served minimal purpose in the B2B space. We disagreed. Whether you are in the B2B or B2C space, social media can provide a huge arena for you to intercept and converse with your target audience.
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Web site promotion software
Webmasters in online forums reported an unusual Google behavior. New web pages of some sites are indexed with a longer delay. Is it a new Google penalty? Or is it just a bug that affects only certain websites?
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by Michael Bloch
http://www.tamingthebeast.net
As if you haven't got enough to do in running an online business, there are all the social networking type services to consider as well. Is it worth the effort to have a presence on these services? Is it awfully time consuming or costly?
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by Gord Hotchkiss
http://www.enquiro.com
Steve Ballmer is an enthusiastic guy. As he climbed on stage with Danny Sullivan at SMX West, everyone was wondering how long it would be before he cranked up the volume and slipped into his typical Ballmeresque bombastic delivery. Steve didn’t disappoint. A few minutes into the interview, with Sullivan probing about Microsoft’s aspirations around search, Ballmer was yelling “Sell..Danny, Don’t Yell!” (ironic in the extreme) and roughhousing with poor Danny like a good natured football coach having a little fun with the class math geek. I half expected Steve to give Sullivan a noogie.
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