Enquiro has an active research department that tackles everything from eye tracking studies to website user behaviour. One of their recent projects has been to tackle the problem of how business buys from business, which has been compiled into a book called The Buyersphere Project. B2B sales are notoriously challenging as you are not dealing with just one person but with all the complexities of an entire organization. Within an organization you find different people playing different roles and who have differing informational needs – which can be met at least in part by your website. When creating content for your website, you need to keep these differing needs in mind.
Link building is the number one way to increase your search engine rankings. Wordtracker's new e-book takes the mystery out of link building and gives a step-by-step approach so website owners and search engine optimizers alike can get inbound links from quality sites.
Link building is the number one way to increase your search engine rankings, yet many people concentrate only on optimizing their website copy. That’s because link building is difficult and often misunderstood. Now Wordtracker has published an e-book that takes the mystery out of link building and gives a step-by-step approach that website owners and search engine optimizers alike can use to get inbound links from quality sites.
Brooklyn, New York - TemplateMonster.com, the Internet's largest templates provider, has launched VirtueMart templates which are designs created specifically to enable customers to run top quality Joomla-based shopping carts on their websites.
Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?
to Help Businesses with their Google AdWords Campaigns
Online marketing experts to dish out free quality advice on how to get more profitable leads from your website
Sydney, Australia -- CleverClicks, an online marketing consultancy specialising in Google AdWords Campaign Management and Conversion Optimisation, will be offering a free "Happy Hour Help Desk" to help businesses with their Google AdWords and Google Analytics questions, and giving tips on how to improve their website's ability to convert a visitor into a sales lead.
Okay, I admit it. Bing is starting to show some glimmering signs of promise. But I still have concerns. Big concerns.
I had the chance to chat with Stefan Weitz recently about where Microsoft wanted to take Bing and it’s hard not to get swept up in Stefan’s evangelism. Microsoft is trying to do some very impressive things with search: parse the ambiguity out of our language, stitch together disparate fragments of content into a whole that’s useful to the user and present all this in a results format that informs and assists without requiring extensive tweaking on the part of the user.
To Address Webtrends™ 2010 Engage Conference About Call Tracking
More than 500 attendees will have the opportunity to hear Alan K’necht speak about “Tracking Offline Conversions” (Call Tracking) at Webtrends 2010 Engage Conference in New Orleans, La. on Feb. 2 at 3 p.m.
Cleveland, Ohio January 30, 2010 -- Mongoose Metrics, an enterprise call tracking solutions provider, today announces that SEO/SEM expert Alan K’necht will address attendees at the Webtrends 2010 Engage conference in New Orleans, La. on Feb. 2 at 3 p.m. His talk, titled, “Tracking Offline Conversions” will educate participants about the power of call tracking in measuring the impact that online campaigns and websites have when it comes to driving and tracking calls that turn into sales.
Yesterday, I blogged about a great webinar in my post B2B Social Best Practices in the Marketing Cloud, where the discussion centered saround B2B companies and social media strategies. Everyone keeps saying that 2010 is the year for social. The fact is that some organizations have been developing social strategies for years. Social is not new, but it is a hot topic for many B2B companies as they are shuffling budget over to develop social strategies.
Now there is a new way to place businesses in front of the eyes of internet searchers and it is about to revolutionise the way businesses market online. It's called: Local Search and is available from a potential customer's desktop or their smart phone when they are on the move. SEO Sydney Specialists are offering a new service to achieve that listing for their clients and put ambitious businesses on the first page of the Google maps business listings for local search, taking out all the complex work and associated stress for their clients.
January 27, 2010 -- Up until now the best way for a business to get an online presence was to either pay for advertising or try to rank the business website in what is known as the organic search results. This could often be time consuming and expensive, as a traditional SEO campaign could take months with no guarantee of a result. But now there is a new way to place a business in front of the eyes of internet searchers and it is about to revolutionise the way businesses market online: Local Search.
Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?