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by Gord Hotchkiss
http://www.enquiro.com
Gian Fulgoni has a better view of the online landscape than most of us. As the CEO of comScore, he has access to a massive database that captures every click of online activity from over 2,000,000 panel members. So when it comes to spotting trends, Gian’s got a pretty good vantage point.
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by Giselle Sanchez
http://www.primedigitalmedia.com
Maurice Levy, chairman and chief executive of the world's fourth-largest advertising network, Publicis Groupe, warned the publishing industry today that it faced a "deep and profound structural crisis" that would not be remedied simply by recovery from current economic hardships.
Speaking at the FIPP World Magazine Congress in London, Levy said that newspapers' and magazines' share of the advertising market would continue to shrink in 2011, despite economists' forecasts that overall growth in media revenues could return by that time.
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by Bryan Williams
http://www.cyberdesignz.com
You probably got your website up on the internet for many reasons. Some of them may be to attract visitors, generate sales, convert leads - while others may be intended for business growth etc. The question is, "are those reasons being fulfilled?" if your answer is no, you are in deep trouble. You should be concerned enough to start thinking of redesigning your website.
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by Gord Hotchkiss
http://www.enquiro.com
Think of the most persuasive person you know. The salesperson you can’t say no to, your mother (guilt always works), your spouse or your 6-year-old child. Now, imagine if you had never met the person in person and they were trying to persuade you over the phone, or by email. Would they be as persuasive? No. Persuasion just don’t work as well if you’re not face to face.
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by Michael Bloch
http://www.tamingthebeast.net
In the old days of search engine optimization, keyword weighting was incredibly important; both on-page and off page in terms of anchor text.
It used to be the case that the more you piled a specific keyword on a page (to a certain degree); the better your chances were of ranking well. It wasn't unusual for folks engaging in SEO to try and achieve keyword saturation rates of over 5% - and there's still many that advise that sort of level of keyword density.
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by Kyle Grant
http://www.enquiro.com
In marketing circles, the old adage: "Half my advertising money is wasted. The problem is that I don’t know which half!" is often regarded as marketing fact and has been more or less accepted as fact until now. In a down economy marketers are now heralding this statement no longer as a quote, but as a mission statement to finding where to invest money. However, the very nature of this quote embodies the challenge that all marketers face: attribution. The famous marketing quote was reportedly said by William Lever, John Wanamaker, and F.W. Woolworth; begging the question: who gets the credit? Do we give credit to who said it first, said it last, or do we give credit to all equally?
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