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Copyright Axandra.com
Web site promotion software
Webmasters involved in rather shady search engine optimization methods invented a new form of cloaking. That new method has been called mosaic cloaking and it is an attempt to make cloaking less detectable.
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by Jody Nimetz
http://www.enquiro.com
Previously we examined what you should know about optimizing for blended search. In part two we look at a few tips for optimizing for blended search (or Universal Search as it is known in Google.)
Optimizing for blended search is critical for your online marketing strategy. Consider this scenario: A web site might have enjoyed high rankings on key terms within a search engine for years and years now finds that their ranked web pages have been pushed down the rankings by video, image, local search results or other types of blended search results.
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by Jody Nimetz
http://www.enquiro.com
2007 saw some interesting developments with the search engine results pages. Google in fact introduced their Universal Search incorporating things such as video, image results, book results, news results, blog results and the like. ASK had presented a more radical change with the launch of their 3-D interface. The ASK SERP contains three panes featuring search results, video, images, dictionary listings, related search options and more. In recent months, Yahoo and Live Search have also incorporated blended search into their results pages as well.
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by Gord Hotchkiss
http://www.enquiro.com
Probability is a consistent master. In many, many things, given a big enough population, you'll find a bell curve rising from the center, showing how closely we adhere to the norm. As much as we think we're unique and distinctive, when you start to look at why we do things, more often than not we find ourselves bound by what I call human hardware and operating system issues. These are products of how we've evolved as a species, our physical shells, the mechanisms of our brain (all hardware constraints) or how our society has conditioned us to act in a given circumstance (operating system constraints).
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by Pamela Upshur
The techniques that get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. This is because it's difficult to design a single page that will rank well for all of your chosen keywords in all engines, though a good informational page will sometimes rank well in more than one search engine. Since there are so many sites indexed, you must focus the content of your page to rank well in today's overflowing engines.
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by Andre Sanchez
Latent semantic indexing, other wise known as LSI, is not what is it is frequently claimed to be. It is not something that a webpage can be optimized for, so that it conforms to LSI standards. There is no such thing as LSI standards. In fact, latent semantic indexing cannot be described to a layman in simple terms.
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by Sonath Somer
The objective of all marketers is to find the most appropriate and efficient tools for advertising. The panorama is quite large, starting from search engines (organic or PPC) to newsletters, article submissions, opt-in e-mails, blogs, posting, nothing (Free for all) link pages, press releases, and so on. Businesses (irrespective of their size, small, medium or large) establish marketing strategies combining different advertising tools in order to diversify their marketing budget and maximise the resul
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by Gord Hotchkiss
http://www.enquiro.com
Okay, I admit it. I'm a sucker for the movie 'It's a Wonderful Life'. I'm happy to say that I've once again had my annual fix of George Bailey. So that, together with the fact that I can count the days left in 2007 on one hand, caused me get reflective. There's something about the turning of a calendar page that causes one to clean up our inventory of lessons learned from the past year, and start goal setting for the new. That's why the New Year brings the inevitable 'Best of' and 'Top 10' lists, the 2007 Time Lines and the predictions for 2008. As much as all these things are tempting, I'm going to resist. Instead, I'm going to say thank you for a few things that I've been blessed with in the past year, thanks to the Internet.
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