Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also slurp our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget and are willing to do that all day long. The real goal should be "fewer clicks, lower cost with more conversions". Let's take a few minutes to look at some strategies that should make a difference in our campaigns.
What will it take to beat the Google Habit? There's billions of dollars that hang on the answer to that question. My last two columns looked at the nature of habits and how they can lead to an advantage for incumbents by 'locking in' customers or users.
Before we look at some possible answers, it's important to understand how and why previous attempts at breaking habits have fallen short in an area where far more academic work has been done: health care (Verplanken & Wood, 2006 - PDF file).
Search engine optimisation (SEO) is a part of search engine marketing (SEM) and it requires complete understanding of search engine algorithms and their workings. Today almost all webmasters are performing search engine optimisation methods to improve websites, so that the visibility of the website is improved when a search is performed with a related keyword. If a website is ranking higher for specific search results, it will deliver high volumes of traffic to the website. The traffic delivered through natural search engine queries is high quality traffic and it is also known as organic traffic.
Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs?
DHTMLX Ajax Toolkit has been extended with a new UI component - dhtmlxFolders. This component provides flexible and effective solutions for creating Ajax-enabled file/image browsers, product catalogs, web-shop interfaces, etc.
St. Petersburg, Russia, February 28, 2008 - DHTMLX has released dhtmlxFolders, an Ajax/DHTML component that displays numerous objects with the same data structure in different views and layouts. The component can be used as a basis for file/image browsers, product catalogs, search engine results or any kind of informational resource.
If you want to promote your product or service, then consider using public relations. The best part of PR is that it costs nothing. In fact, public relations is one of the best kept secrets of small business owners who are successful. Use these powerful techniques to get picked up by local and national media.
Search engine spiders are becoming more intelligent. It was possible to fool search engines with a simply meta keywords tag some years ago, but search engines now have a deeper understanding of the content of a web page.
Yahoo recently published a patent application that gives some insight on how Yahoo finds and evaluates keyword phrases on web pages.
Local search continues to be a hot topic for many site owners. As you know there are a ton of options when it comes to local search. Not only do you have the major search engines offering local search products including...
The email marketing software industry has been rapidly growing, since more and more businesses have started using email marketing software as a key component of their marketing plan. With the rise in popularity of this tactic, it's more important than ever that business owners and marketing managers start putting email marketing software to use by employing some good quality strategy.
WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs.