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by Gord Hotchkiss
http://www.enquiro.com
A strange thing started happening to me in the last 2 years or so. As I became more vocal about my opinion, people started seeking it out more often. The more I shared it, the more people nodded their heads. And the more obnoxious I got about it, the more people jumped on my own little opinion bandwagon. It you look at comments to this column as an indicator of striking chords, it seems like I touch cords either when I'm being a total dickhead (increasingly frequent) or introspective and emotionally deep (a much rarer occurrence). But other than a 'right on' post or comment, and the vigorous nodding of heads, I'm not sure it will go much further than that. Inside, we all like to be smarter than our bosses and a little bit revolutionary. But on the surface, where we live and work, we go with the flow. I call it the Cluetrain Conundrum.
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by Sharon Housley
http://www.feedforall.com
Networking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchanged during introductions, both as a convenience and as a memory aid. In other words, business cards allow networkers to further the relationship through future contact.
Business cards may include one or more aspects of striking visual design, but should also contain important contact information. Use this guide to make the most of your business cards:
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by Jody Nimetz
http://www.enquiro.com
Erica in Washington asked a great question about SEO with regards to the hosting of a site. This was actually a tough one to answer because really there is no concreate answer from the search engines on this topic.
This is one of those questions that we are often asked (as to how hosting in one country while trying to rank in another affects rankings in the search engines) that has proven difficult to answer. For example, let's say your website is hosted in Canada, yet you want to target the United States. Does the fact that your site is hosted in a different country affect your rankings?
The answer is yes. At least right now this is how it works with the engines.
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by John P Matthew
http://www.g2bux.com
It's easy to make money from blogs. There are all kinds of programs, affiliations available to make money from blogs. A blog is a personal space, rather a personal diary, with the difference that it is not a closed diary but one that is open to anyone to walk in and read and leave a comment. There are various types of blogs, some are business blogs and some are social networking blogs. Some blogs are personal some are professional but most of them have a theme on which their content is based. Creating a blog is easy, even a child can make a blog.
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by Gord Hotchkiss
http://www.enquiro.com
It seems like anytime I have a conversation with anyone who knows search and its effectiveness, we always come back to the same question, "Why don't more ad agencies and brand advertisers get search?"
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by Michael Fleischner
http://www.marketingscoop.com
Small business owners are often limited by small marketing budgets and manpower. But that doesn't mean they can't compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size.
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by Gord Hotchkiss
http://www.enquiro.com
Last April, James Lamberti from comScore, Randy Peterson from Procter and Gamble and I (representing SEMPO) grabbed a relatively quiet corner at the New York Hilton to talk about a potential research project. Here was our wish list.
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