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by Michael Bloch
http://www.tamingthebeast.net
What springs to your mind when the term "golden arches" is mentioned? It's most likely you think of McDonalds. A recent study has shown just how powerful branding can be, particularly on the young, and for me it's also a reminder how much responsibility is on marketer's shoulders.
63 children were surveyed in a recent study to examine the impact of heavy marketing and brand exposure on young children in relation to taste preferences. The children were asked to indicate if identical foods and beverages in different packaging tasted the same or better. One lot of packaging was generic, the other had McDonalds branding and logos.
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by Ynez
http://www.printplace.com
To get attention, you have to be different from all the rest. Just imagine this - so many business cards strewn all over your target client's table and even the floor. And all of them have one thing in common - almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client's attention?
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by Robert Burko
http://www.eliteemail.com
Email marketing has exploded in growth over the past few years, as marketers have continued to see the benefits and outstanding ROI this marketing medium can bring. However, despite the great results being attained, many marketers still overlook a very important component of their email marketing campaigns: The Subject.
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by Jody Nimetz
http://www.enquiro.com
At the end of the day the only thing that you have is your word and your reputation. This is true in the vastness of the online universe as well. Every site owner should be concerned about their online reputation. Reputation management is critical for all businesses. Even the most customer-friendly companies have most likely upset some of their clients at some point. You simply cannot please all of the people all of the time. We have discussed a number of reputation management tips and reputation management tools for ensuring that your online reputation management strategy is a proactive one as opposed to being reactive to negative listings in the search results.
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by Mario Sanchez
http://www.theinternetdigest.net
One important and often overlooked strategy to maximize website conversion is to keep visitors on your site longer. If your bounce rate is too high you are not optimizing your site's conversion potential. You may want to follow these three useful tips so that your visitors stay on your site longer and increase your site's conversion rate.
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Copyright by Axandra.com
Web site promotion software
Inbound links are one of the most important factors that Google uses to determine the position of a website in the search results.
Some years ago, it was sufficient to get a lot of inbound links to top Google's search results. Nowadays, it's not that easy. Google has started to detect unnatural linking patterns.
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by Terry Detty
http://www.majon.com
It's a dilemma that many web site owners face. They don't want to have too little words, but they don't want to have too many words, either. It's a delicate balance that every web site owner has to know in order to have a site that is search engine optimized and visitor friendly.
What is a good length for pages?
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by Rich Talbot
https://www.stl-training.co.uk/
Microsoft Access is a Database Management System (DBMS) designed for the Windows environment, which has rapidly become the database of choice for Windows based database development. Access provides powerful and easy to use design tools which make it deceptively easy to get into. For many simple database applications you can use the wizards provided, but without any introduction access training you may start developing databases and then suddenly realise you are out of your depth. Described below are a number of suggestions and hints to try and make your database development work that much easier.
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by Liz Roberts
Blogging is fast becoming a trend on the internet. The word 'weblog' was coined by John Barger back in 1997. It was taken from the words web and log which means logging or writing entries in chronological order. Later on, Peter Merholz used the term 'blog' on his own website. Since then, the term 'blog' is used and not for long, it has become a common term accepted worldwide.
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by Terry Detty
http://www.majon.com
As search engine optimization has grown more popular, so has the use of unethical SEO techniques. After you've read this, you'll know what techniques are underhanded and which are acceptable. So what are 'Black Hat' techniques?
'Black Hat' techniques are unethical techniques that some web site owners use to get their site listed on search engines. They usually use these techniques to get a high search engine listing. Here is a list of three common 'Black Hat' techniques you should avoid if you want to please search engine spiders.
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