by Admin
by Michael Delpierre and Scott C. Margenau
http://www.brandsthatsell.com
One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget. Prospects often ask, "How much should I spend on marketing?" The answer is, "It varies by industry and business size." It is also based on how much you want to grow, and how fast.
Both SCORE and USSBA define the variable for a proper marketing budget to be between 2% and 10% of sales, noting that for B2C, retail and pharmaceuticals can exceed 20% during peak brand-building years.
by Admin
by Terry Detty
http://www.majon.com
Getting your site listed in search engines and directories is an important part of building a successful site. Most people tend to think of search directories and engines as one in the same. However, they are actually both quite different. The only similarity between the two, in fact, is that they both serve the same purpose: to help people find web sites of interest to them.
by Admin
Copyright by Axandra.com
Web site promotion software
High rankings on search engines can help you to get a lot of customers. If your website has high rankings on Google for a good keyword then your website will get a lot of attention.
Your competitors also know that and and some of them might not use ethical business practices. There are some things that your competitors might do to sabotage your search engine rankings.
by Admin
by Admin
by Admin
So everyone tells you that the only way to get ahead in business is to advertise. Well, that's true, but you need to make sure that you stick to inexpensive advertising methods when you're starting out. Spending hundreds of dollars for an ad in the local newspaper might turn out to get you very few new customers, and you will have spent your entire advertising budget on it.
Make your money go further with leaflets, direct mail or email -- these are easily targetable campaign methods with high response rates and low costs. Remember that it is always better to spend money on an offer than on an ad, and always better to spend money on an ad than on a delivery method.
by Admin
by Admin
by Terry Detty
http://www.majon.com
Pay per click advertising is a highly successful way to promote your online business and increase your sales. However, like all other internet marketing tactics, pay per click advertising isn't for everyone. For this reason, you may be wondering whether or not pay per click advertising can help you. To determine whether or not you can benefit from pay per click advertising, you need to examine the profitability of keywords, namely the keywords that you would choose to be associated with your ads.
by Admin
by Admin
by Peter Young
http://www.e-gain.co.uk
After recently being involved in recruiting staff for a number of search engine marketing (SEM) and search engine optimisation (SEO) solutions it has become apparent that there is an increasing variation of skill set within the search marketing industry in the UK, as well as an increasing amount of competition, each vying for the best people available in the industry.
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