• News

Steps to positive press exposure

by Admin

---

---

by Sharon Housley
http://www.feedforall.com

Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.

Here are some tips to enhance the exposure and quality of your press releases:

---

The power of linking - 7 strategies for increasing in-bound links

by Admin

---

---

by Michael Fleischner
http://www.marketingscoop.com

The popularity of your website can be directly correlated to the number of sites linking to you. In fact, search engines like Google have been built on the concept of link popularity. To win on the Internet, your website not only needs to be seen as popular, but also garner top search engine results for your identified search terms. No on can contest the importance of inbound links.

The question you should be asking yourself is , "How do I get them and which links are most valuable?". Focus on acquiring in-bound links that are from sites offering related content to your own website and that have an established Google PR. Sites from unrelated sites without a Google Page Rank do not provide any benefit. Inbound links can be acquired in a number of ways. Here are the 7 most popular link strategies you can start using today.

---

Using audio file formats on your website

by Admin

---

---

by Terry Detty
http://www.majon.com

Adding music or video streams to your website is a definite plus for revenue generation. Audio-video streams serve two purposes. Primarily, audio and video streaming is used for entertainment. A more practical use of audio-video streaming is for revenue generation by using this technology to promote and demonstrate your products.

Normally, professional website designers are leery of adding multi-media streams to a website. However, the spread of high-speed internet connection throughout the world has finally removed the barrier for the use of multi-media streams. In this article, let us deal exclusively with audio streams. Audio files have different formats. The most popular among these audio formats are the MP3 and MIDI sound format. The question is, "What exactly is a MIDI and an MP3 and what are the differences?" Below is a collection of sound file formats together with their descriptions to help you decide which one to use in your website.

---

Wise Words - Analyse keywords for better website positioning

by Admin

---

---

by Paul Coupe
http://www.zoom-online.co.uk

Good analysis and research is the main criteria when it comes to sorting out your keywords. Easier said than done though in the great majority of cases. Engaging an expert is possibly one of the best moves you'll make, as they'll run rings around any amount of work you'll do on your own. The difference between the best keyword analysis software and the freebees can be colossal. The best tools will unearth some real eye openers you'll never have thought about.

---

You want the right keyword density for great Search Engine rankings

by Admin

---

---

So what is keyword density anyway?

Simply put, keyword density is the ratio of keywords or key phrases to the total number of words on a particular page of your site. A good rule of thumb is to have a keyword density of 1-3%. Some may be thinking, "How do you get the keyword density percentage?" The mathematical formula is quite simple: you divide the total number of keywords or keyword phrases in your content by the total number of words.

So if you have 10 keywords in a document with 1000 total words, that's a keyword density of exactly 1%, which is the lowest keyword density your page should have for search engine purposes, anything less and chances are, your site won't be listed high in a search engine. To achieve the ideal keyword density of 3%, you would have to have 30 keywords or keyword phrases in a site with 1000 words. Generally speaking, you don't want to have more than 3% keyword density, as the keywords tend to get repetitive in that case and actually hinder your site. But you also don't want to have less than 1%, as your site won't be noticed as quickly or as effectively by search engines.

---

Financial companies are embracing RSS

by Admin

---

---

by S. Housley
http://www.feedforall.com

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

---

Googles Matt Cutts - do not stuff your keywords

by Admin

---

---

Copyright by Axandra.com
Web site promotion software

Keyword stuffing is one of the oldest spamming techniques on the Internet. Many webmasters still use that technique although most search engines can detect it nowadays.

Last week, Google's anti-spam engineer Matt Cutts made fun of a website that used keyword stuffing. Apart from the rather dubious content of the web page, the webmaster included a very long list of related and unrelated keywords in a small text box at the end of the page.

---

Affiliate marketing guide to a monthly online income

by Admin

---

---

by Titus Hoskins
http://www.marketingtoolguide.com

Creating an online affiliate marketing system which produces a monthly income is relatively easy. With one catch, you have to know exactly what you're doing and how the whole online marketing system works. Figuring out all the details can take you years to learn.

What the beginning webmaster or marketer doesn't realize is that building a solid online business takes time and patience. It is not done overnight, despite what the latest marketing gurus are trying to sell you, it simply takes time and a lot of hard work to build a solid online business.

---

What is Spyware and how did I get it

by Admin

---

---

by Iain Williams
http://spyware-aware.com

There are three types of software you are likely to encounter whilst using your PC online. Spyware, adware and malware. Most people use a collective term to describe them. Either a virus or spyware. Strictly speaking they are designed differently to perform certain functions.

---

Keep your website search friendly

by Admin

---

---

by Sharon Housley
http://www.feedforall.com

So you have a fantastic website but no one ever visits. You may ask? Why? Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work.

Incredible graphics on a website without any traffic, will do little to fill the coffers. Follow these basic guidelines to ensure that your website will be visited and attractive.

---

News Categories