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by Gord Hotchkiss
http://www.enquiro.com
The 2004 acquisition of SEM firm iProspect by the advertising network Isobar marked a turning point in the search marketing industry. Various reports pegged the total value of the deal at about 50 million dollars, including potential earn outs. iProspect founder Fredrick Marckini stood to be a very wealthy man.
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by Shirley Kelly
http://www.websitemarketing2.com
Search engines are the #1 tool people use when shopping for products, services or information online. Optimize your website with the proper keywords or keyword phrases for your content and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it's full potential.
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by S. Housley
http://www.feedforall.com
The following article offers predictions for the current year in relation to what will be popular and unpopular in our technological environment, and includes reference links to other such predictions.
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by Gord Hotchkiss
http://www.enquiro.com
There's another controversy stirring in the SEM blogosphere, and this one is revolving around the very future of organic optimization, the yin to the paid yang of search. While this debate rears its head with predictable regularity every few years, there's a different flavor to this one. This time, rather than an inter-industry turf war, it's the search user that will ultimately decide the fate of SEO. And that opens up Part Two of SEM's Seven Year Itch, what life will be like on the agency side.
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by nPresence
http://www.npresence.net
Tired of all the time and effort you consume for search engine optimization? SEO need not be a painful burden on the shoulders of web marketers and search engine optimizers. With all the internet marketing tools available online, SEO becomes a less tricky task.
What are the latest SEO tools today? What's hot and what's in? Here is a list of the latest and in-demand search engine optimization tools on the internet.
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Enabling the Branding Conversation
by Kyle Grant
http://www.enquiro.com
Consumer Generated Media (CGM) and User Generated Content (UGC) seem to be popular buzzwords for what seems to be new methods of marketing over the internet, Web 2.0 as others would call it. However, these marketing strategies are not new, nor are the implications of its implementation.
Marketers have always known about building buzz and guerrilla marketing tactics to build word-of-mouth brand awareness, what has changed is the volume and speed of implementation. Marketers have known that branding is something that occurs with or without the company intervening, whether the company chooses to actively participate in that branding defines brand management; how it participates is its brand management strategy.
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