Here's some food for thought: Click Fraud is not an excuse for a failing online marketing campaign - why do marketers use it as one and what should they really be paying attention to?
Marketing folk tend to be very creative. Search marketers for the most part are creative as well. (The argument that search marketing is Art vs. Science can be discussed another time.) Quite often marketers can be creative with their excuses as to why a campaign may have failed when it was supposed to be the next big thing. Creative excuses very rarely 'fly' with management however. For online search marketers one of the most common excuses that I have heard search marketers use for a failing online marketing campaign is click fraud. "Click fraud is synthetically forcing our sponsored budget up as a result our return is not where it should be." Are you serious? Click fraud being the reason why your campaign is failing? In addition, there are those people who report on the fact that click fraud is going to be the downfall of search marketing. They just don't get it. They don't understand the business of search.
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.
The search engines have a dilemma on their hands when it comes to click fraud. We're all clamoring for more information on the issue. We all want solid numbers to help us define the scope of click fraud. The very fact that we refer to it as click fraud is confusing. A lot of things get thrown in the click fraud 'basket' that are in no way fraudulent. Thanks to sensationalist reporting by publications like BusinessWeek, click fraud is portrayed as the biggest scourge to threaten the Nirvana that is search marketing. A tremendous number of resources have been dedicated towards click fraud by the engines themselves, in response to the advertiser's demand that the problem be stamped out.
San Ramon, California - AlachiSoft is pleased to announce the immediate availability of TierDeveloper 5.5. Develop complex object oriented applications in 50% less time with TierDeveloper. Save time without compromising on quality of your code. TierDeveloper is an object to relational mapping (O/R mapping) code generation tool that lets you map and generate well designed .NET business and data objects. TierDeveloper also generates custom ASP.NET and Windows Forms apps.
There is always heated and passionate debate over what is a fair price for SEO services. Different people vary widely on what they think is the right price a SEO service provider should ask from their clients.
Most SEO service providers view themselves as being extremely considerate and long suffering persons. The general feeling is that what they charge is in fact too low a price, especially when you consider the fact that the effect of their work will be felt and left with the web site for many years to come.
It is a fact that SEO services are not very easy to provide and they can be quite time consuming, thus justifying a hefty invoice for services rendered. Still, the most critical aspect of any SEO services provided is the effect on a web site or the results obtained by the webmaster as a result of the entire exercise. What kind of traffic is being driven to the web site as a result of the SEO services?
Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.
If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and we'll tell you how you can get around them.
Why do epiphanies always happen in the middle of the night? Why can't they been more conveniently scheduled during regular business hours, say between 10 and 11 in the morning or a right after afternoon break at around 3: 30? But no, but they usually occur somewhere between two and four in the morning. The fact that I was in a semiconscious state for this particular epiphany has everything to do with the fact that we ran out of decaf at the office yesterday and I figured I could squeeze in just one cup of regular coffee without serious side effects. I was wrong.
Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others, the trend is obvious.
Usually Google is the search engine known for its innovative new products. Lately, I've noticed some interesting developments from Yahoo! which have started to peak my interest. Yahoo! has had a slow start to 2007 with their latest statement of revenue falling short of financial predictions. However, I expect to see much from Yahoo! in the near future because they don't want to relinquish anymore of their strength in the online space (especially to Google and MSN).
The products that have recently been released and have caught my attention are Yahoo's Suggestion Board and Yahoo! Pipes. The Yahoo! suggestion board is similar to a voting based system that Digg and Reddit have already been using for quite some time, whereas Yahoo! Pipes is a new concept where information from various resources can be outputted to a single location.
Giving Users the Ability to Easily Create, Edit and Publish RSS Feeds
HANOVER, MA - NotePage, Inc. today announced the release of RecordForAll, audio recording and editing software designed specifically for podcasters. With RecordForAll, podcasters have the ability to record new audio files from scratch, or edit and enhance existing audio files.
Podcasts have evolved into a popular means for individuals and companies to expand their reach and improve communications by creating portable on-demand broadcasts.
RecordForAll was designed from the ground up, with ease of use in mind. RecordForAll has an intuitive look, and built in tutorials to walk users through the process of recording and editing their first audio file.