Online Opportunities Part 1
by Admin
by Rob Sullivan
http://www.enquiro.com
When a business goes online, the first place they look to is usually a search engine - either for free organic listings, or paid listings via one of the major players like Google AdWords or Yahoo!s Overture. And while these are generally the first places one starts, there are many more places which are overlooked.
In addition, as time goes on, and more of the technologies converge, we are sure to see more opportunities online to promote your site. Some of course will cost money, but others will be free. It all depends on how you use them.
Let's get the obvious ones out of the way first: By properly optimizing your site, and making sure it is search engine friendly, you are bound to get free traffic from the engines. While much of the traffic may only be those in the research stage, there will be those who will buy from you. As well, you are building your brand which can be much more important than sales online. Ultimately though a properly executed organic strategy can help you drive great sales.
Google Toolbar PageRank only for entertainment purposes?
by Admin
Copyright by Axandra.com
Web site promotion software
Last week, two statements about Google's PageRank started a new discussion about this topic.
The first statement was made in the Search Engine Watch forums. It was from a person who received the following answer to a PageRank question from a Google employee:
"The PageRank that is displayed in the Google Toolbar is for entertainment purposes only."
Due to repeated attempts by hackers to access this data, Google updates the PageRank data very infrequently because is it not secure. On average, the PR that is displayed in the Google Toolbar is several months old.
JupiterResearch Report Finds SEM Agencies Direct Over Half of All SEM Spending
by Admin
and Gives Advice on How to Choose an Effective Agency
NEW YORK, NY - December 7, 2004 -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), reported today that Search Engine Marketing (SEM) agencies now direct the majority of SEM spending in the United States. Just a few years ago, most SEM spending went directly to the search engines. Today, SEM is becoming a more mature market like traditional advertising in which agencies play a substantial role. Indeed, while just 31% of search marketers use an agency to manage their SEM campaigns, those marketers account for 51% of the total spending on paid search, according to a recent JupiterResearch survey of search marketers. This marks a significant increase in the spending directed by agencies over the past 18 months.
The data was released in JupiterResearch's Search Engine Marketing Agency Constellation report, which reviews and rates fourteen leading SEM agencies on market suitability, overall business value and agency size. According to the JupiterResearch report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management. iProspect and Impaqt outpace all the other vendors in organic optimization.
NetLingo to offer free Internet Dictionary Search Box
by Admin
02 December 2004, London, UK and Seattle, Washington, USA
NetLingo marketing to start with free Internet Dictionary Search Box offer
NetLingo, the Internet dictionary, is offering the NetLingo Search Box for website owners for free. The Search Box combines NetLingo's most popular search features; the Search Function and the Browse Feature, and gives users quick and easy access to the extensive NetLingo dictionary.
Created in 1995, NetLingo is a source of insight for millions of Internet users from around the world every month, helping them make sense of the jargon that consumes the Internet. This authoritative reference guide on Internet language has won numerous awards including 'One of the top 100 websites' by PC Magazine two years running, and ranked at number 656 in Google's top 1,000 websites.
How to get your web site into Yahoo
by Admin
Copyright Axandra.com
Web site promotion software tools
Why should your web site have good rankings on Yahoo?
According to Nielsen/NetRatings, one of the leading Internet and digital media audience information and analysis services, Yahoo is the search engine with the second biggest audience reach:
Using Technology to Tickle Your Customers
by Admin
by Eileen Parzek, © 2004
http://www.sohoitgoes.com
Traditionally, businesses set up a 'tickle' file to recall and reconnect with clients at period intervals, or when specific events occur. You have probably heard that it takes less time and money to market to your existing customers than it does to create a new one. And yet, most of the times, marketing articles talk about how to reach and attract new customers. Let's take a look at some ways that you can harness computer technology to 'tickle' your past customers, and maintain your place when they need you again or have a referral to send your way.
Use RSS feeds to improve your link popularity
by Admin
Copyright Axandra.com
Web site promotion software tools
Maybe you've seen these little orange
images that appear on many web pages. Although these images look very inconspicuous, they can help you to improve the link popularity of your web site. The XML image shows that the web site offers an RSS feed for its web site content.
The Big 3???
by Admin
by Rob Sullivan
http://www.enquiro.com
When you mention the Big 3 in our industry, you don't think Ford, GM and Chrysler (unless you are an SEM firm in Detroit). If you are in the search industry when you hear the Big 3 you think of Google, Yahoo! and Microsoft.
Speculation is rampant out there about who will win the "Search Engine Wars." Many think that Google, with its current mass and indexing abilities will win, while others see Microsoft as the dominant player, with its future integration of search in the desktop. Still others feel that Yahoo! offers the best "all around" solution, combining search with other online experiences.
Does Your Copy Look Fake To the Search Engines?
by Admin
by Karon Thackston © 2004
http://www.copywritingcourse.com
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.
Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important.
Search Writes the Yellow Pages Obituary
by Admin
by Gord Hotchkiss
http://www.enquiro.com
The news piece was buried on page 36 of the business section in a major Canadian daily newspaper. It was just one paragraph, a mere 46 words, announcing that the Yellow Pages Group had signed a deal with Google, making their information available on the new Google Local service. I'm not sure the editors realized they were running the obituary for an 80 year old, 16 billion dollar a year North American industry.
The localization of search has been inevitable. Really, only two things have been holding it back:
First, the accessibility of the Internet. Using a search engine to find local information only makes sense if web access is just as close as your nearest phone book. We're not there yet, but wireless networks and new mobile devices are definitely closing the gap.
Secondly, more local companies have to have an online presence. There needs to be some website for the search engines to find. It's in this second regard that we still have a long way to go.
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