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by Gord Hotchkiss
http://www.enquiro.com
The news piece was buried on page 36 of the business section in a major Canadian daily newspaper. It was just one paragraph, a mere 46 words, announcing that the Yellow Pages Group had signed a deal with Google, making their information available on the new Google Local service. I'm not sure the editors realized they were running the obituary for an 80 year old, 16 billion dollar a year North American industry.
The localization of search has been inevitable. Really, only two things have been holding it back:
First, the accessibility of the Internet. Using a search engine to find local information only makes sense if web access is just as close as your nearest phone book. We're not there yet, but wireless networks and new mobile devices are definitely closing the gap.
Secondly, more local companies have to have an online presence. There needs to be some website for the search engines to find. It's in this second regard that we still have a long way to go.
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by Gord Hotchkiss
http://www.enquiro.com
The single biggest effect of the online revolution will be to remove the existing degrees of separation between us and virtually anything in the world. What ever we wish will be put in finger tip's distance. Every scrap of information, every shred of data will be a mouseclick (and a few dollars) away.
This will have profound and cataclysmic effects on almost every existing industry, and none more so than the advertising industry. As media converge online, the distinctions between various forms of advertising will disappear. Branding and direct, electronic and print, it will all become part of one seamless marketing continuum online.
We will become a consumer market of instant demand and fulfillment, where online acts as the connection between our needs and the merchants ability to meet them. The process will become transparent, requiring no effort on our part. The act of 'shopping' will be, if we choose, reduced to a quick online review and confirmation. Our wired digital assistant will take care of all the arduous work of finding, comparing and evaluating.
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by Eileen Parzek, © 2004
http://www.soho-it-goes.com
For the first half of my entrepreneurial life, I had such an allergy to 'schmooze' that the idea of networking was just unbearable. But, I have learned a lot, since, about how to make it work and in doing so, I've impacted my business in a myriad of ways. So I would like to share my perspective on it, in hopes that it might spur some of you to leave your SOHO hiding spot, too.
Simply put, the best way to approach networking is as a way to build relationships. My approach is slightly unorthodox, but it works - today, the vast majority of my business comes from networking and referrals.
Before you enter the networking fray, think about the types of relationships you would like to build for your business network. This could mean determining a type of person or industries that would be a natural fit with yours, or a source for referral business. Sometimes the best places to network are not obvious - it might be a place where no one else does what you do, but many attendees know someone who needs what you do.
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by Karon Thackston © 2004
http://www.copywritingcourse.com
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." The point. it takes much more skill, and much more time to write short copy than long copy.
Let's go through the process together and I'll show you a few tricks of the trade that have brought me AdWords click through rates of 7.1%, 8.0%. even 25%.
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by Rob Sullivan
http://www.enquiro.com
There are many people in our industry who are wondering why Microsoft is taking so long to get into the search game.
After all, Google has stolen the market from under their noses. With such a commanding domination of the desktop market, and the ability to set each users browsers homepage, one would think that Microsoft should own the search market.
But results show that MSN search results are just not relevant or adequate.
Knowing this, one would think, that Microsoft would invest in search. After all, Google has been steadily gobbling up search share for over 3 years now (since it became more mainstream) and has proven that you can make money at search. So knowing that Google has been active for three years might make one wonder - why did Microsoft take so long to get into search?
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Copyright Axandra.com
Web site promotion software tools
Many text link broker web sites have appeared on the Internet. These web sites allow you to rent links from other web sites on a monthly basis. Is this something you should consider for your web site?
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Web templates are the in-thing now-a-days and most of them are selling like hot cakes resulting into huge profits for web template providers. You too can cash-in on this web template craze and make money. Discussed in this article are five effective ways of making money out of web templates.
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by Rob Sullivan
http://www.enquiro.com
I work on a few different blogs in my spare time, some of which are work related - to see how and where I can get them to rank, and some are just for fun.
On one of the blogs I am more involved with, I noticed a bunch of comments posted from "Cheap Discount Drugs" so I did a little investigating and what I found shocked me.
It turns on that this "person" who laced hundreds of comments through my site appears to be trying to build links to his sites via my blog. Not only that, but I found a few (3183 to be exact) more of these bogus posts. All of them had between 1 and 4 links back to literally thousands of domains.
I use Movable Type for this particular blog so I thought (naively, before I knew how many there were) that I would simply ban the IP from posting. Well, I got to IP 38 before I realized how badly my blog had been hit over a 5 day period.
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Copyright Axandra.com
Web site promotion software tools
Recently, a new technique of faking the PageRank number of a web site has become popular. For example, a rather dubious adult web site managed to get a PageRank of 10.
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