At the special request of my students, I've taken a long look at WebPosition Gold 3 (http://www.webposition.com), and I can honestly say I'm amazed at how this software program has matured and developed through the years.
Let's take a tour of the most popular software program in the search engine marketing industry, and let's see "what's new" in WebPosition 3.
If you are wondering where to buy Windows compatible hardware or software components, you may not need to look any further.
Microsoft recently announced a new addition to their online presence. A site called the Windows Marketplace, on which you can find hardware and software geared towards your Windows system.
In addition, the site offers freeware and shareware, as well as user forums (moderated by Microsoft employees). The site boasts more than 93,000 products from more than 200 merchants, even allowing competitors to sell products traditionally sold by Microsoft.
Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs and make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.
For some time now, most companies have been saying that the next big search product will be desktop search. Who was going to come out with it first and how good was it going to be?
Well HotBot, believe it or not, was one of the first. They had an indexer which could index various files on your computer. You could search via the HotBot toolbar, and results would be displayed in a small pane in your internet browser.
It was cumbersome to set up and frankly, difficult to use. If you had to launch your browser every time you wanted to search your desktop, it becomes too bothersome.
We didn't hear much else on desktop search until Blinkx came along, and we felt that it would be the next big thing in search. Soon after came the Copernic desktop search, and just yesterday AOL announced that it would have their own desktop search, maybe even as soon as this week.
As mentioned in our last newsletter, Google is currently rebuilding its index. Rumor has it that Google also tries to fight artificial link manipulation with this update.
People with connections to Google developers pointed out that Google was working on better ways to determine the quality of web site links.
Web templates are raw materials that need to be refurnished/edited to be published online. Editing web-templates could include content insertion, graphic insertion/modification, inserting company logo, changing styles, changing links, changing flash images etc. Editing is quite easy but in case you feel otherwise you can always make use of template customization services that most template providers offer at affordable costs. Some template providers like http://www.buytemplates.net offer affordable customization services irrespective of where you actually purchased the template from. This article discusses the techniques that you can use to edit your web templates effectively to create unique looking websites.
Search engines use automated software programs that crawl the web. These programs called "crawlers" or "spiders" go from link to link and store the text and the keywords from the pages in a database. "Googlebot" is the name of Google's spider software.
Many webmasters have noticed that there are now two different Google spiders that index their web pages. At least one of them is performing a complete site scan:
Ok, you have a huge database driven site, and based on our previous article about URL rewriting, you have implemented some form of rewriting which helps to get all your pages found. Now what?
Well it's great if a crawler can get deep into your site and get at the meat of it. But what will they find? Will they find a fully optimized page, with a descriptive title? Or will they find a generic site title that says little about the product on the page?
One thing many site owners forget is that in most cases it is the all important title tag that appears in the search results that drives traffic to your site. The title has to be descriptive and catch the eye of the search user. Otherwise, the site will not be the converting tool that it should be.
Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn revenue. A merchant is defined as someone who owns a product and is sharing revenues with an affiliate based on the affiliate's performance. Affiliate programs can drive targeted traffic to your website.
Sometimes it is surprising to see a new search engine enter the market, considering the current market space. Three search engines account for over 90% of the referrals, while another dozen or so account for about 7%. So when a new one comes out, it is worth telling you about.
Vivisimo has been a company we have been watching for some time, ever since they announced that they were working on their own search. In fact, they were more or less a meta search engine for quite a while.
Then they announced a new type of search - a clustering search engine. In general terms, what they do is find results for your query within clusters, or groups of results.