Ever wonder what might happen if you stopped your PPC ads?
Google recently released an update to a study they conducted last July in which they concluded that “paid search ads give you an 89% incremental lift in site visitors—incremental to the traffic you would normally get from your organic listings.” In the updated version, Google researchers determined that incremental ad clicks went down by 85% when campaigns were paused, while organic results went up—but not nearly enough to justify taking PPC advertising out of the equation all together.
In a recent webinar, I had the opportunity to share some thoughts about SEO strategy and execution with Cyma Saeed from Allstate Insurance. I wanted to summarize some of our thoughts as a take away from this session.
A more advanced seo strategy is not just about ranking for specific keywords driving directly to your website. It is the center of all digital marketing activity; as your strategy matures, you need to consider all these factors to ensure you remain top of mind with your audience.
MarketingSherpa recently released research indicating that 41% of B2B firms have established buyer personas, while 47% of organizations do not. This is not a shock. I have found that in the digital space most marketers are so concerned with moving fast, just to keep up, that they lose sight of whom they are actually trying to engage.
You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan.
How do you judge the quality of a website? What is a good website and from which web pages should you get links?
“We live in an amazing, amazing world, and it’s wasted on the crappiest generation of spoiled idiots.” Louis C.K.
If you want to see “amazing” as it emerges onto our collective radar, your best seat is in front of the TED stage. It’s like a candy store of jaw dropping technology. This year’s edition was no exception. We saw flying robots, virtual cadavers (to train new surgeons) and enough other techno-goodies to keep the TED audience in a digitally enhanced state of rapture.
Align your digital strategy to capture summer travellers
It was the winter that never happened. At least that’s how it seemed here in Ontario. But whether the snow was blowing or the sun was shining, one thing holds true, and that’s the predictability of travellers. When it comes to travel in the search marketing space, there is a lot of logicality around user search behaviour for each season.
Mobile is here and it’s here to stay. Businesses that want to remain competitive and have visibility online have to optimize their sites for mobile, but many organizations are still struggling to integrate it effectively into their business strategies, and take advantage of the possibilities offered by mobile. If you’re thinking about having a stripped down version of your regular website for mobile devices, think again! The best mobile websites are those that replicate the “app” look and feel and are focused solely on the tasks visitors might want to complete on their mobile devices.
This week, I was reminded why I got into this business. The timing was good, because to be honest, after being involved in too many discussions revolving around search budgets and cross channel attribution models, I had lost touch with what I found so magical about online marketing in the first place. But Tim and Daniel reminded me. It’s a story worth repeating.
Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won't get many sales no matter how many visitors your website has.
There are four things that you should do to show your website visitors that your company can be trusted: