Internet Related
The Psychology of Couponing: Where Ajillitee Went Wrong
by Admin
29 Sept
by Gord Hotchkiss
Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a Chicago-based consulting firm, Ajillitee. They used Groupon to offer $25,000 worth of consulting services at half price.
Is a Groupon model the next big thing for B2B? Apparently not. Or, at least, not now, based on an early trial by a Chicago-based consulting firm, Ajillitee. They used Groupon to offer $25,000 worth of consulting services at half price.
Step 7: The Final Step - Or is it?
by Admin
27 Sept
by Karl Hourigan
Step 7: Buy The final step on the path to a purchase is often seen as the end by the vendor. But ask any experienced sales person you know and they will tell you that it is easier to sell to someone who has already bought from you then to someone who does not know you.
Step 7: Buy The final step on the path to a purchase is often seen as the end by the vendor. But ask any experienced sales person you know and they will tell you that it is easier to sell to someone who has already bought from you then to someone who does not know you.
Is it Time To Relabel 'Search' Marketing?
by Admin
23 Sept
by Gord Hotchkiss
Last week, I asked the question, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Internet search debuted in the early 90’s, it was probably pretty accurate. But today, the concept may have passed the label by.
Last week, I asked the question, “Is the word “search” the right label for what we do on Google, Bing, Yahoo and other engines?” When Internet search debuted in the early 90’s, it was probably pretty accurate. But today, the concept may have passed the label by.
Lust, curiosity, prestige and forbidden fruits
by Admin
21 Sept
Copyright by Axandra.com
Web site promotion software
Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
You can improve the number of clicks on your listings by addressing people's emotions and desires in the title and the description of your web pages:
Web site promotion software
Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
You can improve the number of clicks on your listings by addressing people's emotions and desires in the title and the description of your web pages:
The Sixth Stepping Stone: Negotiate
by Admin
20 Sept
by Karl Hourigan
As the buyer’s journey continues, each stepping stone on the path to a purchase gets smaller. The good news is that if you are the vendor that has made it this far, there is less room at this step for other vendors to knock you off. As I mentioned in Step 5, a powerful principle of influence is Consistency and Commitment, and our human nature to stay on a path once we’ve set off. If you have been able to get some commitment from the prospect up to this stage, you are nearly there.
As the buyer’s journey continues, each stepping stone on the path to a purchase gets smaller. The good news is that if you are the vendor that has made it this far, there is less room at this step for other vendors to knock you off. As I mentioned in Step 5, a powerful principle of influence is Consistency and Commitment, and our human nature to stay on a path once we’ve set off. If you have been able to get some commitment from the prospect up to this stage, you are nearly there.
What's In A Word?
by Admin
15 Sept
by Gord Hotchkiss
I served for six years as a director of the Search Engine Marketers Professional Organization. Every six months or so, we'd get together to talk about the future of the organization. As you can imagine, the future of an organization catering to industry professionals is inextricably linked to the future of the industry itself. So, our conversations weren't so much about the future of SEMPO as they were about the future of search -- and by extension, the future of search marketing.
I served for six years as a director of the Search Engine Marketers Professional Organization. Every six months or so, we'd get together to talk about the future of the organization. As you can imagine, the future of an organization catering to industry professionals is inextricably linked to the future of the industry itself. So, our conversations weren't so much about the future of SEMPO as they were about the future of search -- and by extension, the future of search marketing.
The Fifth Stepping Stone on the Path to a Purchase
by Admin
13 Sept
by Karl Hourigan
The Fifth Step: Persuade
We conducted a lot of research into the B2B buying process, and this research was presented in The BuyerSphere Project book. One of the ideas explored in the book is the need for IQ and EQ in the buying process. IQ refers to information; it’s the data, product specs, hard facts. EQ is the emotional side of the equation. You’ve no doubt heard the cliché that people buy from people, and it’s true. At various points in the business purchase process, we need emotional support to know that we are making the right decision for ourselves and our company.
The Fifth Step: Persuade
We conducted a lot of research into the B2B buying process, and this research was presented in The BuyerSphere Project book. One of the ideas explored in the book is the need for IQ and EQ in the buying process. IQ refers to information; it’s the data, product specs, hard facts. EQ is the emotional side of the equation. You’ve no doubt heard the cliché that people buy from people, and it’s true. At various points in the business purchase process, we need emotional support to know that we are making the right decision for ourselves and our company.
Another Example Of Outsourcing Perils
by Admin
06 Sept
by Michael Bloch
http://www.tamingthebeast.net
I had a nasty shock recently after skimming over an article on web development when I read the author's bio. Glancing at the image depicting the author, I was taken aback when I recognized it as that of a murdered Australian schoolgirl.
The reason I recognized the girl in the image is that it was such a high profile case in Australia and reasonably recent.
http://www.tamingthebeast.net
I had a nasty shock recently after skimming over an article on web development when I read the author's bio. Glancing at the image depicting the author, I was taken aback when I recognized it as that of a murdered Australian schoolgirl.
The reason I recognized the girl in the image is that it was such a high profile case in Australia and reasonably recent.
A Peek 'In the Plex,' By Steven Levy
by Admin
05 Sept
by Gord Hotchkiss
As promised, this week I’ll be doing a quick review of Steven Levy’s book, In the Plex: How Google Thinks, Works and Shapes Our Lives.
As a tech journalist, Levy had a perspective on Google that few have enjoyed. John Battelle, who previous tackled Google in his book The Search, said, “I had limited access to folks at Google, and *really* limited access to Larry Page and Sergey Brin. Levy had the opposite, spending more than two years inside the company and seeing any number of things that journalists would have killed to see in years past.”
As promised, this week I’ll be doing a quick review of Steven Levy’s book, In the Plex: How Google Thinks, Works and Shapes Our Lives.
As a tech journalist, Levy had a perspective on Google that few have enjoyed. John Battelle, who previous tackled Google in his book The Search, said, “I had limited access to folks at Google, and *really* limited access to Larry Page and Sergey Brin. Levy had the opposite, spending more than two years inside the company and seeing any number of things that journalists would have killed to see in years past.”
How to check if spammers abuse your website
by Admin
17 Aug
Copyright by Axandra.com
Web site promotion software
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
Web site promotion software
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
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