Mediative frequently partners with retailers for innovative and strategic marketing tactics. Embracing each new challenge, we help businesses achieve results.
A major retail destination approached Mediative with a desire to create an integrated, digital destination for Canadians looking to research holiday-centric recipes online. Facing a skeptical marketplace that does not turn to this major retail destination as a primary source for baking-related items, the recipe centre was seen as a potential avenue by which to inform and educate end users, while driving the purchase buying funnel in-store.
Physics has never been my strong suit, but I think I have a good basic grasp of the concepts of velocity and direction. In my experience, the two concepts have special significance in the world of direct marketing. All too often I see marketers that are too focused on one or the other. These imbalances lead to the following scenarios:
Condensing an advertising message into 95 characters is a difficult task for marketers; they must leverage compelling calls-to-action, positioning statements, clear value propositions, and competitive differentiators, yet still be creative. It is a very tall order to squish all of that into such a limited number of characters. Creating ad copy that is compelling is one of the hardest, yet most important tasks of creating paid search campaigns.
If you receive unsolicited offers of guest posts for your site or blog, be a little wary of them - it may be just a waste of your time; or even worse.
The offer of original content for nix can sound like a dream come true to many site owners and bloggers as content development can be a very time consuming task.
More and more shoppers are using their smartphones to research and make purchases. As retailers experience fewer physical visits to stores, they must embrace the trend toward mobile shopping. Optimizing a Google Places listing is a good place to start.
IBM reports that mobile devices including the iPhone and iPad drove 6.6 percent of online sales on Cyber Monday. What’s more, in 2011, 10.8 percent of people used a mobile device to visit a retailer’s site, up from 3.9 percent in 2010.
A melding of the terms crowd-sourcing and astro-turfing, crowdturfing is a threat to any SEO practitioner or site owner that tries to play by the rules when it comes to ranking well in search engines.
Google advises a conscious, systematic and sustained link buying for the purposes of manipulated rankings can get you into hot water. But the problem is they have to catch you first and buying links is getting cheaper thanks to crowdturfing.
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.
In his famous Atlantic Monthly essay As We May Think, published in July 1945, Vannevar Bush forecast a mechanized extension to our memory which he called a “memex”:
Consider a future device for individual use, which is a sort of mechanized private file and library. It needs a name, and to coin one at random, “memex” will do. A memex is a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money.