New Year is the time for resolutions. For many people, resolutions focus on health, fitness, diet and weight-loss. If you are anything like me, those resolutions will last maybe a week or two before the bad habits start to creep back in. So this year, along with your own diet and health resolutions, why not make a resolution to improve the health of your website. These 8 tips will help get your website into good shape, and with a little on-going maintenance, it will stay that way.
The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays:
We were sitting in a condo on a ski hill with friends, counting down to the New Year, when the ageless Mr. Bennett appeared on TV. One of us wondered aloud about just how many new years he has personally ushered in.
In days gone by, the question would have just hung there. We would all offer our guesses but there would be no definitive resolution of the question. It would probably fill up a few minutes of conversation. If someone felt strongly about the topic, it might even start an argument. But, at the end of it all, there would be no definitive answer. There would only be opinions.
Another year’s pretty much in the can. And because I’m working on idle this week, trying to catch my breath with my family before plunging headlong into 2012, search marketing falls somewhere behind the recent releases on Netflix and trying out the new Wii game on the list of things preoccupying my mind. So, don’t expect any salient and timely search news from me!
This quote, from Leonardo da Vinci, was on the original brochure for the Apple II. Throughout his life, Steve Jobs didn’t stray far from this principle. In fact, he was obnoxiously obsessive about it.
Ever open the door to the fridge and then forget what you were looking for?
Or ever head to your bedroom and then, upon entering it, forget why you went there in the first place?
Me too. And it turns out we’re not alone. New research from the University of Notre Dame’s Gabriel Radvansky indicates this sudden “threshold” amnesia is actually pretty common. Walking from one room to another triggers an “event boundary” in the mind, which seems to act as a cue for the brain to file away short-term memories and move on to the next task at hand. If your tasks causes you to cross one of these event boundaries and you don’t keep your working memory actively engaged through deliberate focusing of attention, it could be difficult to remember what it was that motivated you in the first place.
Once…just once…I’d love to hear an announcement come over the PA system in some public venue:
“Ladies and Gentlemen, your attention please. Is there a search marketer in the house?”
Let me explain. Recently, a friend of mine was at a soccer tournament with our school team. One of the other parents had a sudden heart attack. My friend, who is in the medical field, swung into action and applied CPR. When the first response unit took over, one of the attendants told my friend that he saved the parent’s life.
Every quarter, I fill out an online survey about digital marketing trends. One question always shows up: “Are you looking at social as a replacement for search in your online marketing strategy?” I always answer no, and to myself, comment that it’s a stupid question asked by someone who obviously doesn’t know much about online marketing. But I wonder – is it really such a stupid question? Aren’t many experienced marketers asking themselves exactly the same question?
Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages.
Shopping cart abandonment sucks, especially around the holiday season. Nobody gets a warm and fuzzy “sitting by the fire with a delicious mug of cocoa” feeling when customers go crazy adding products to their cart only to leave your site halfway through checkout.
Get the most out of your e-commerce shopping cart and checkout process this holiday season with these tips and ideas: