If your site is mentioned on another popular related site, it's a happy day indeed as it can drive a lot of traffic and help with your search engine rankings.
Somehow, I've gotten myself squarely in the middle of Bing and Google again. Sometimes I should just keep my big mouth shut. The latest brouhaha is Google calling Microsoft a bunch of "cheaters" for copying search results. I called it "silly." And it is. Pretty much everyone in the search universe (outside Mountain View) agrees that this is much more about Google trying to give Bing a black eye in the media than any serious threat to intellectual property. But somehow, as Google was swinging, it's the one that ended up with the shiner.
Last week, J. C. Penney was penalized by Google because they used paid links to advertise their website. This week, Forbes.com has been penalized because they sell links. Is your website in danger? Which search engine optimization methods are safe to use?
The Search Monitor, an online monitoring software that tracks competitive advertising in real-time, joins comScore on Thursday, February 24th at 2pm ET to provide industry expertise on ways to maximize paid Search dollars.
Orlando, FL February 19, 2011 -- The Search Monitor, an ad monitoring tool that tracks competitive advertising in real-time, is co-leading a webinar with comScore, a global leader in measuring the digital world and providing digital marketing intelligence. The webinar will teach marketers innovative ways to compute competitive budgets and apply these learnings to marketing campaigns.
On February 12, 2011 the New York Times released a scathing report on how Google had failed to identify a paid link building scheme that saw retailer JC Penny owning highly specific, and presumably valuable, search terms during the lucrative holiday season. In the article, the NYT suggests that by design JC Penny gamed the Google algorithm to place in the first position for a multitude of keyword phrases, in some cases outranking well known brands for their own name. It further blasts Google for not catching on to what JC Penny was doing, insinuating that Google somehow did not filter these bad links out because JC Penny is a major Google advertiser.
Bucharest, Romania - February 17, 2011 - Axigen (http://www.axigen.com), the professional messaging solution vendor announced today the signing of a partnership agreement with PT Martunas Tamita Indonesia (MTI - http://www.mti.co.id) the company's first reseller in the Indonesian market.
MTI provides a wide range of IT solutions and services designed to help local businesses leverage the power of information technology to increase performance and efficiency. From IT consultancy and training to network architecture design and implementation, MTI offers expert support in all phases of the project, giving companies a technological edge over their competition.
Web Traffic Control, an exciting new network that's designed to bring advertisers and blog owners together has launched a lucrative affiliate program. The network itself will launch later this year but the affiliate program is open for applications now. WTC is the first of its kind and promises to 1) help advertisers increase their organic traffic and rankings and 2) help blog owners to increase their earnings.
February 16, 2011 -- Web Traffic Control, an exciting new network that's designed to bring advertisers and blog owners together has launched a lucrative affiliate program. The network itself will launch later this year but the affiliate program is open for applications now. WTC is the first of its kind and promises to 1) help advertisers increase their organic traffic and rankings and 2) help blog owners to increase their earnings.
Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages.
The paid links were reported to Google and many of J. C. Penney's rankings dropped from number 1 to number 70 and below.
Lineup features Danny Sullivan’s State of Search Marketing, Inside Google with author Steven Levy, and a Keynote Conversation with Foursquare’s Tristan Walker; search and social media marketing conference SMX West will be held in San Jose, CA, March 8-10
Redding, CT February 14, 2011 -- The producers of Search Marketing Expo – SMX West today announced the keynote lineup for the March 8-10 conference, which will be held at the San Jose Convention Center in San Jose, CA.
Tackle Marketing Challenges and Improve Marketing Effectiveness
VisionEdge Marketing (VEM) announced today the filing of three patents for products that help organizations address today’s top three marketing challenges: evaluating market and customer segments, auditing marketing effectiveness, and improving marketing alignment and accountability.
Austin, TX February 12, 2011 -- VisionEdge Marketing (VEM) announced today the filing of three patents for products that help organizations address today’s top three marketing challenges: evaluating market and customer segments, auditing marketing effectiveness, and improving marketing alignment and accountability. These web-based product suites encapsulate proven, proprietary methodologies used by VEM in organizations of all sizes and across all industries, over the last 12 years. They were developed to specifically meet customer requests for easy to use, easy on the wallet, tools to improve overall marketing effectiveness.