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by Gord Hotchkiss
http://www.enquiro.com
Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in 6 or 7 Summits, I’m not there. I don’t mind saying, it’s feeling kinda weird.
Laurie Sullivan and the team, including your emcee Aaron Goldman, did a bang up job putting the show together. I did have some limited involvement, looking on from the sidelines as they lined up the speakers and nailed down the agenda. They’re touching on all the hot topics: the convergence of display and search, social and search (pretty much everything and search), new platforms to allow for more effective targeting, the ongoing changes on the SERP, using data to make smarter marketing decisions, and yes, once again, how mobile will change everything (and this time, it’s really true!)
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings...
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by Gord Hotchkiss
http://www.enquiro.com
Web presence is taking on a whole new meaning. I’m having more and more conversations with companies that are in the middle of redefining who they are online. In that process, they’re just not sure what they expose and what they keep hidden behind the kimono. Their website started as a marketing channel, but the explosion of potential customer touch points online makes the whole idea of a website seem hopelessly antiquated. Yet, there’s a limit in scope and complexity that makes websites an easily grasped online concept
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by Kyle Grant
http://www.enquiro.com
I don’t think it is going to be a surprise to anyone to know that not every paid search test they implement will be a success; if it is a surprise, I am sorry. (p.s. there is no Santa Clause, either). The key to successful management of paid search is to determine acceptable margins of failure and test within those margins. How much failure can be tolerated and how much are you willing to risk?
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