This week I was in San Francisco for Big Think’s Farsight 2011: Beyond the Search Box. I took copious notes but there was one comment in particular I found intriguing. Luc Barthelet, from Wolfram|Alpha said that their goal is not just to provide an answer, but show the route taken to arrive at the answer. Then we’re free to question the validity of the answer. “I want to argue with a search engine. I want to be able to challenge its logic.”
There are all sorts of analytics and web traffic statistics services around; and some even offer clickstream data whereby you can piece together the route a visitor takes through your web site.
Where these software applications and services usually fall down is showing you more granular details. For example, in the scenario where there may be multiple links to a certain page on any given page, what version and link placement did a visitor follow?
Many webmasters face the problem that their SEO campaigns don't deliver the expected results. Why are your campaigns underperforming? What can you do to make sure that search engine optimization works for you?
There can be several reasons why your SEO campaign isn't a success yet:
Aaron Goldman and I agree -- it's time for Google to rethink its mission statement. But we disagree on the reason. Goldman thinks it's time "to call a spade a spade" and for Google to come clean on their intention to grab as many ad dollars as possible. From this perspective, the change in the mission statement is really just to better align it with Google's business.
: “21st Century Marketing Paradox” Drives Need for Marketing Automation And Mass-Customization
Free white paper gives 25 examples of automation features that a wide variety of business types and industries can implement.
Gaithersburg, MD February 3, 2011 -- Gold Lasso, a provider of multichannel marketing management technologies, today released a white paper detailing actionable techniques for the simplification of email marketing and multi-channel processes. The paper analyzes ways for business-to-business, business-to-consumer and government-to-citizen organizations to reduce cost and human error while remaining competitive online. “Marketing Automation for Everyone Explained and Implemented,” provides marketers a solid education on the technologies, implementation methods and caveats surrounding modern automation solutions.
Webcast Presented February 10 at Search Marketing Now
Search marketing expert Disa Johnson will cover the basics of search marketing that all small and medium-sized business owners should know; topics will show how to increase website traffic through search marketing
Redding, CT February 3, 2011 -- On Thursday, February 10 at 1 PM EST (10 AM PST) Search Marketing Now presents "Building Web Traffic Through Search: What Every SMB Must Know," a free webcast featuring search marketing industry veteran Disa Johnson.
Speakers from search engines, brands, leading agencies and solution providers to headline SMX West in San Jose March 8-10; All Access pass rates increase at 11:59PM PT on February 5
Redding, CT February 2, 2011 -- The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), social media marketing and other internet marketing topics.
Earlier this month, Google announced that they will release several new anti-spam algorithms this year. The first algorithm update has just been released and it deals with content farms
SMX West in Silicon Valley features 60 sessions and keynotes on search engine optimization (SEO), paid search advertising (PPC), and social media marketing. Ticket rates increase 11:59PM PT on February 5
Redding, CT January 31, 2011 -- Ticket prices for Search Marketing Expo – SMX West increase at the end of this week. Internet, social media and search engine marketers interested in attending can save $250 off on-site rates by registering today. More information is available at http://smxwest.com
SMX West will take place in the San Jose Convention Center in San Jose, CA from March 8-10.
Looking for cheap backlinks? Be careful where you obtain them as you may be making enemies, doing damage to your brand and probably not getting any search engine ranking juice anyway.