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by Sharon Housley
http://www.feedforall.com
Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.
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: Technology Beats Consumer Brands, No Clear Leaders Yet
New tool from Pixability ranks video marketing effectiveness of select Dow 30 and other leading brands
Cambridge, MA January 24, 2011 -- Pixability, a video marketing company catering to growing businesses, today announced the launch of its free video marketing effectiveness scoring tool the Pixability Online Video Grader. Along with the launch of the tool, Pixability issued the results of its first Business Video Grader report scoring video marketing efforts among select Dow 30 companies as well as other leading brands. Although the technology and financial services sectors are showing ahead of consumer product companies, the survey found that no industry is setting the golden standard for successful online video marketing yet.
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by Michael Bloch
http://www.tamingthebeast.net
Google's AdSense program is a great way for publishers to make money, particularly if they aren't interested in putting the time into affiliate programs as a way of raising revenue.
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by Charlotte Bourne
Last year’s Yahoo!/Bing merger increased the importance of optimizing for Bing, since the engine now accounts for additional market share. But optimizing for Bing has been a bit hard to do, partially because of limited functionality within the Bing Webmaster Tools interface. Bing Webmaster Tools got a facelift in the middle of last year that left it with minimal functionality. However, a few recent changes show there’s been some nice development with the tool.
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by Chris Pinkerton
The most popular question in search is “what’s next”? There are thousands of opinions, blogs, studies and even conferences devoted to this very topic. The masses tend to head toward the thought of defining the perfect search experience, or perfect search engine. Is this really what is needed, the perfect search engine?
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Copyright by Axandra.com
Web site promotion software
Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. The concept of a reciprocal link is simple:
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Performance based Search Engine Optimization (SEO) is something that companies have been demanding for years. Joseph Vlcek, an Internet marketing veteran, has just launched ProdigalSolutions.com to meet this demand.
Pittsburgh, PA -- Performance based Search Engine Optimization (SEO) is something that companies have been demanding for years. They are tired of fast talking SEO consultants who can't deliver customers. Joseph Vlcek, an Internet marketing veteran, just launched Prodigal Solutions (prodigalsolutions.com) to meet this demand.
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by Gord Hotchkiss
http://www.enquiro.com
After a brief detour last week (thanks for the many heartfelt messages for my Uncle Jim) I want to return to my exploration of the role of risk and reward in our online consumer behaviors. We looked at the low risk/low reward and low risk/high reward quadrants. Today, we’ll continue by exploring the high risk/low reward quadrant.
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