by Admin
by Admin
by Print Place
http://www.printplace.com
The core of any marketing push will be some specific message. If you don’t have a core message then I’m afraid you might need to look into it, because you can’t expect to be successful with your marketing if you don’t know what you’re trying to say to people.
This message needs to be based heavily around who your customers are and the best way to reach them. This message has to be about your customers, and the better your message is, the more forms of marketing you can use it for. That’s the great thing about a strong marketing message: you can apply it to any form of marketing.
by Admin
by Sharon Housley
http://www.feedforall.com
Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don't exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Two weeks ago, I talked about the concept of selective perception, how subconsciously we pick and choose what we pay attention to. Then, last week, I explained how engagement with search is significantly different than engagement with other types of advertising. These two concepts set the stage for what I want to do today. In this column, I want to lay out a step by step hypothetical walk through of our cognitive engagement with a search page.
by Admin
by Abe Cherian
http://www.multiplestreammktg.com
Are you interested in making profit pulling videos that capture the attention of your viewers and make them subscribe to your list or buy your product? Have you ever wondered if there is a formula for a successful video that sells your products like hot cakes?
The truth is, there are a few key points that you have to implement when creating a web video.
by Admin
by Michael Bloch
http://www.tamingthebeast.net
There's nothing worse than spending a ton of time on a newsletter or email campaign only to send it out and find it gets blocked, redirected or tagged by over-zealous spam filters. Here's some tips for easily testing your campaigns against spam filters.
by Admin
by Admin
by Admin
by Admin
by Madison Media Institute
http://www.madisonmedia.com
Right now, during the "age of information," combinations of pictures and words are all around us. We use them to communicate with one another in a kind of a emotional shorthand. Because there's just so much information out there, speed of communication is vital to anyone who wishes to get a message across: there is simply too much competition to allow for a lack of clarity and readability in one's message. More often then not, this kind of clarity and readability requires manipulating pictures and words such as to achieve the optimal effect. Graphic design is the discipline of learning to manipulate pictures and words in such a way as to optimally communicate with those around us.
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