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by Gord Hotchkiss
http://www.enquiro.com
Up to now in this series on Search and Branding, I’ve been looking exclusively at how and why we use search engines. But the idea of the series is to show how branding and search can work together. So in this column, I’d like to start from the opposite end of the spectrum: our brand relationships, from a memory retrieval perspective.
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by John Mehrmann
http://www.executiveblueprints.com
You have a newsworthy item to share and a story to tell, but may need a little help to write a professional press release. This quick tutorial is a guide to the basics for writing a professional press release. Tell your story, and present it in a way that will represent your properly.
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by Sharon Housley
http://www.feedforall.com
Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content...
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by Jody Nimetz
http://www.enquiro.com
We had a question from a client in California who wanted to know how to create a custom 404 error page in Microsoft IIS. Great question. Why would you want to create a custom 404 error page you may ask? Well the obvious reason is to improve the user experience for your site visitors who come across a broken link or an old page that no longer exists and has not yet beem redirected properly.
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by Gord Hotchkiss
http://www.enquiro.com
In the last two columns, I looked at how search plays a part when we’re in two information gathering states: I know what I’m looking for and where to find it; and, I know what I’m looking for but not where to find it. Today, I’ll look at what happens when we don’t know what we’re looking for or where to find it.
In the first two states, our intent is pretty well defined. We’re looking for a piece of a puzzle and we know the shape of that piece when we see it. In information foraging terms, we’ve already defined our diet. It’s just a question of which patch we look in. When we extend that to search engine usage, we have already defined our query, and it’s just a question of how we interact with the results page. In both these states, search engines work pretty well.
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by Michael Bloch
http://www.tamingthebeast.net
Word of mouth is one of the most powerful and economical forms of marketing and testimonials are a form of word of mouth marketing. If you've been in online business for a while, you've likely (hopefully) gathered a ton of glowing feedback from your customers.
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E-newsletters are a great way to form and maintain relationships with your customers and prospects. You get to show your expertise in a way that fosters confidence in your company. Great newsletter content will encourage your readers to take action – call you for more info, book an appointment or visit your Web site – whatever action you tell them to do.
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