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by Gord Hotchkiss
http://www.enquiro.com
In a single day, you will be assaulted by hundreds of thousands of discrete bits of information. I’m writing this from a hotel room on the corner of 43rd and 8th in New York. Just a simple 3 block walk down 8th Avenue will present me with hundreds bits of information: signs, posters, flyers, labels, brochures. By the time I go to sleep this evening, I will be exposed to over 3000 advertising messages. Every second of our lives, we are immersed in a world of detail and distraction, all vying for our attention. Even the metaphors we use, such as “paying attention”, show that we consider attention a valuable commodity to be allocated wisely.
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by Print Place
http://www.printplace.com
One of the most powerful, yet simple way to retain customers is through reinforcement of your brand. While most of us cannot afford massive advertising campaigns, there are a number of tools at our disposal for staying in touch with current customers.
For example, custom greeting cards are an inexpensive way for you to connect with your customer. Printing greeting cards will not only reinforce your brand, but it also gives your company a personal touch. The following are a few ideas for when you should consider sending greeting cards to your customers.
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by Abe Cherian
http://www.multiplestreammktg.com
If you consider yourself an Internet Marketer, I bet this nagging thought has crossed your mind at one point other -- 'What If' this 'Internet Thing' doesn't work out for me long term? What if it stops all of a sudden?
I do not wish to be negative rather by any means, nor is this some kind of a shocking report or article. I wish to eliminate these fears by taking actions that will strengthen your business and keep it thriving for a long time.
Here are a three of things you can do right now to build a strong company that will weather any storms or fears you may have.
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by Gord Hotchkiss
http://www.enquiro.com
Word of mouth is powerful in marketing. In the last two weeks, we’ve seen how the opinions of others can cause us to change our own beliefs to match. We’ve also seen how the speed at which the word spreads is a function not only of the structure of the network itself, but also the value of the message and its impact on the people in the network, as well as how much they stand to gain (or lose) by spreading the word.
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by ChrisD
http://www.enquiro.com
Google decided to be helpful on Monday and share a post called Dynamic URLs vs. static URLs. We’ve since received a number of questions from clients about this issue asking “should I change my site?” or “did I just waste thousands of dollars making my engineers implement a rewrite?” The answer is no.
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by Michael Bloch
http://www.tamingthebeast.net
Chasing leads can be very time consuming - that's where buying leads can seem very attractive, but probably one of the biggest minefields in marketing is where and how to buy email lists.
Buying a list of leads is something you need to consider very carefully as the wrong purchase can not only be a waste of money, but land you in very hot water.
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