What makes up buzz? And what determines how fast it travels? Last week, I talked about how important the opinions of others are in shaping our brand beliefs. Today, I want to look at one category of word of mouth, the juicy tidbit, recently christened “buzz”, and see what makes it leap from person to person.
Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry, a trade show handout, and an advertising piece to place in other related businesses. Because of its range of utility, a brochure must be carefully designed and just as thoughtfully printed. No one wants to be represented by unprofessional brochure printing. Knowing ahead of time the choices that will need to be made when placing an order helps in choosing a quality printer and also provides faster service.
SEO and PPC living together in perfect harmony. Yeah right. How many of you out there put as much effort into your SEO efforts as you do with your sponsored efforts? We hear of all of this money being poured into sponsored spend yet when asked how much you spend monthly on SEO many will respond by scratching their heads and look back at you with a shrug of the shoulders implying "I don’t know exactly…". Or even worse, others will state that they do not track what they are spending on SEO.
A number 1 ranking in Google's search results for the right keyword can mean a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page.
Unfortunately, many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page.
ExtraLabs Software unveils Feed Editor 5.3, a fully-fledged RSS editor that offers you an easy way to create and maintain RSS feeds and podcasts.
ExtraLabs Software announces the release of Feed Editor 5.3. Designed for the Windows OS, this application enables you to create, edit and publish RSS feeds and podcasts surprisingly fast and easy. Compared to other RSS editors in its category, Feed Editor combines an unprecedented number of features, including a support for various RSS formats, a podcasting support, a WYSIWYG HTML editor, an XML editor, an RSS Feed preview, an FTP upload and publishing, automatic date management, and an ability to convert CSV or HTML to RSS and back and others. All this is delivered in an intuitively transparent user interface that has been meticulously written in collaboration with usability groups and real end users.
In the past few weeks, I’ve looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I’ve looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I’ll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
PHP is one of the fastest growing web scripting languages on the Internet today, and for good reason. PHP (which stands for Hypertext Preprocessor) was designed explicitly for the web. Designed in 1994 to enable the creation of dynamic web pages quickly and easily, PHP has exploded in growth and has been adopted by major vendors such as Linux that have included the language with their web servers. The language is easy to learn and works with a variety of operating systems. PHP’s strong performance, coupled with its modest learning curve, has made it the language of choice for many businesses wanting a cost-effective rapid application development solution for the web.
Combining Microstock and Professionally created images
New York, NY - Jupiterimages, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced the launch of its second new subscription offering in two weeks, Jupiterimages Unlimited Plus (http://www.jiunlimited.com).
With over 2.0 million images (and growing by over 100,000 per month), Jupiterimages Unlimited Plus offers the largest selection of both professionally created and microstock images by subscription. Jupiterimages Unlimited Plus comprises twelve image collections, including premium brands such as Brand X Pictures and BananaStock, and popular subscription collections including Photos.com, combined with an additional 1.4 million value images from Stockxpert.com (Jupiterimages' microstock collection). Jupiterimages Unlimited Plus has a variety of plans and payment options available to meet the needs of any image buyer.
I’ve talked about how powerful our mental brand beliefs can be, even to the point of altering the physical taste of Coke. But where do these brand beliefs come from? How do they get embedded in the first place?
If you're selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles.