Email marketing software is exploding in popularity among both small and large organizations. After all, it's a cost effective way to achieve marketing goals. Some companies harness the power of email marketing to send out frequent daily updates, while others send out a traditional monthly newsletter. Regardless of the frequency of objective, the research clearly indicates that email is a viable platform for spreading your message and communicating to your customers.
If you're an entrepreneur, then there's a lot on the line when you launch a new business. All of your time, energy, and money you invested can either go to waste or make you rich.
However, there lies an obstacle before you sell anything. You must convince your prospects of the urgent value you offer. Otherwise, they won't buy.
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? Below are a few that I feel should always make the competitive analysis list:
Search engine spiders are simple creatures. While they will visit your Web site and capture every element, there are many page elements they they cannot interpret. Therefore, if your targeted keyword phrases are contained in any of these elements, you should consider moving them into other parts of the HTML so that they will have a chance to be read by the search engine's spider and ultimately returned by the search engines in response to a keyword query. In general, if you cannot highlight it on the page, the search engine cannot read it.
YeahReader is a free tool for reading news feeds in RSS, RDF and Atom formats, and podcasts.
YeahReader provides all basic RSS reader functionality such as a convenient feed update system, proxy support and pop-up update notification. Besides this, YeahReader has such features as built-in blog client that will allow you to quickly write messages to your LiveJournal, Blogger, WordPress or Delicious blog, OPML support, ability to export data into HTML, CSV or JS format, multilanguage support and others.
We received a great question from Karen in California who wanted to know:
Have a quick question...we have been told that we should be building lots of mini-sites to help with our in-bound linking and that will help our SEO efforts. Do you believe that or is on page SEO much better and time and resources should be spent doing that and not worrying about in-bound linking from your own mini-sites?
I know in-bound linking is very important to build your 'authority' but does in-bound linking from your own sites do much?
In the business world there is always a natural affinity towards increasing productivity and efficiency while reducing both the time and cost that is put into business processes. These tendencies arise not only to improve the functions of the company, but more so to ensure that their customers remain content through their services. One of the most effective ways in increasing relations is to implement the use of CRM software, which provides a dependable and easy platform for both companies and customers.
What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy.
In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.