by Admin
by Manoj Jasra
http://www.enquiro.com
Having frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking about how web analytics strategically fits in within an organization.
by Admin
by Admin
by Admin
by Gord Hotchkiss
http://www.enquiro.com
The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well thought out strategic plan? Here are some things to look for.
by Admin
by Sharon Housley
http://www.feedforall.com
Who wants to make money from AdSense? Or a better question: who does not want to make money from AdSense?
by Admin
by Admin
by Robert Burko
http://www.eliteemail.com
Using email marketing software can vastly improve your marketing initiative and help you achieve your goals. But, once you've decided to make email marketing software a part of your marketing mix, what can you do to help boost your results and ensure you get the greatest return on investment (ROI) possible?
by Admin
by Gord Hotchkiss
http://www.enquiro.com
It's one of the banes of this industry that we often use the words 'strategies' and 'tactics' interchangeably. Conferences that fly the strategy banner offer a deep dive into multiple tactical tracks. Sessions that promise cutting edge strategies in fact deliver tactics. Now, I have nothing against tactics. The right tactic can be a beautiful thing, when it's used to execute on a strategy. But they're not the same thing.
by Admin
by Admin
by Sharon Housley
http://www.feedforall.com
Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty".
It is important to understand and identify what "duplicate content" actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.
|
|
|