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by Robert Burko
http://www.eliteemail.com
Email marketing software can be an amazing tool in your marketing arsenal, and can bring about great results. But those results can only be attained if you use it properly. Every email marketing software on the market today will prompt you to enter a 'subject' for your email. Even though your subject may only be a few words (a fraction when compared with all the content in your actual message!), it can be the make it or break it factor for your email marketing campaign. This article will outline what the email subject is, various pitfalls to avoid, and how to select a good subject for your campaign.
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by Gudmundur Sigurdarson
http://www.redknightmarketing.com
Just like in the traditional brick and mortar business there are some fundamental rules that apply to being able to have success in the online business world. Being a business coach and working with online media for over a decade, you start seeing the trend for where most people go wrong. So the question is, are you falling into the same pit and those who fail or climbing the mountain of success?
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by Gord Hotchkiss
http://www.enquiro.com
The frequent flier blitzkrieg continues. This week's stop, Sydney, Australia for SMX. In the opening keynote, Danny Sullivan asked Google's Marissa Mayer what keeps her at Google. Her answer was that there are just too many really interesting, really hard questions still to be answered. She likened it to the world of scientific discovery and pegged the current state of search and online as analogous to the 15th or 16th century. Sir Isaac Newton has just discovered gravity.
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by Jeff Wild
http://www.artitude.com
The SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.
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by Print Place
http://www.printplace.com
Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. When you attend a trade show or conference, you can come equipped with brochures designed specially for the event and take advantage of the common interest that is bringing the attendees together. You might even be able to generate business by offering a conference only discount to those that attend, if anyone picks one up and reads it. And with these ABCs you can increase your chance of that happening.
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by Robert Burko
http://www.eliteemail.com
Email marketing software obviously isn't the answer to solving the education problems found in many counties around the world today. To think that would be ludicrous. But, if you ask any parent or student at any academic level who the single greatest influence is on their learning experience, they will say it's the teacher. If that's the case, then the more tools we can put at teachers' disposal to help them succeed, the more steps we take in the right direction. That is why many teachers have adopted email marketing software solutions (and more continue to try it out each day) in an effort to keep students interested in classroom material, among many other tactics.
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by Michael Bloch
http://www.tamingthebeast.net
How you treat images in marketing related emails can really make or break a campaign.
Back in the days of plain text emails, copy was king. Nowadays, we're able to to relay much of what we once had to explain through the written word with the use of images; but there are many traps for the unwary.
Here's a few quick tips on the use of images in emails to help you have them work for you to improve response rates rather than against you.
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by Jody Nimetz
http://www.enquiro.com
Every site owner and Webmaster has either contemplated or participated in a website redesign at some time in the history of their sites. Unfortunately the vast majority do not factor in the search engines and SEO when completing their website redesign. How many times have we seen people come to us after they have performed a site redesign only to see their search engine rankings tank? If I had a dollar for every time this has happened!
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by Sharon Housley
http://www.feedforall.com
Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines.
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