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by Jody Nimetz
http://www.enquiro.com
I usually don't make predictions as there are usually more than enough people who do. That doesn't mean that I don't have an opinion about what we expect to see with search engine marketing in 2007. So as I'm sifting through the numerous industry professionals' predictions for search in 2007, I quickly became bored with all of the "safe" and "predictable" predictions that many have been making.
That is until I came across a post by Rob Garner via Media Post Search Insider. Garner makes 5 predictions for search in 2007. Of the five, there are three that I agree with wholeheartedly. For that reason I feel that they should be mentioned here yet again.
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by S. Housley
http://www.feedforall.com
For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe. The Middle East quagmire is the epitome of how wrong things can go, with the war in Lebanon, infighting in Palestine, Iran's nuclear ambitions, and Iraq's sectarian violence the deepest scars of 2006 were self inflicted with man being his own enemy. Of course, the Middle East is not alone with it's own self-destruction. Genocide in Chad and Sudan show how truly intolerant the human race really is. North Korea's impatience and nuclear activity have disrupted Asia. In fact, few areas of the world were left unscathed by man's ambitions in 2006.
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by Manoj Jasra
http://www.enquiro.com
2006 brought us strategies in online marketing that went beyond traditional SEM tactics. In 2007 these latest tactics will become the bare minimum; in this article I will mention a few items that I think businesses should really take advantage of.
Visibility on the internet can now be achieved through Social Bookmarking, RSS (Feed Management) and Blogging rather than just search engines. This is not to say search engines aren't important anymore, rather, you should know there are many more short term options available. These options all revolve around the exposure of content through syndication and sharing which basically allows anyone to capitalize on these opportunities.
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by Mario Sanchez
http://www.theinternetdigest.net
The following tips for beginner bloggers has been compiled by Mario Sanchez, publisher of The Internet Digest, a growing collection of Internet marketing articles, tips and resources, and Resource Box, a small business internet marketing blog.
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by Michael Fleischner
http://www.marketingscoop.com
If you're a small business owner, medium-sized business, or marketing professional who realizes that you can't be an expert in everything, then finding a Marketing Services Provider to meet your growing needs is essential. However, not all marketing service providers are the same. In fact, there are thousands of providers who promise everything from Advertising to Tradeshow Management. But how can you tell who will deliver for your business and who will not? There are a few things to look for before choosing the right Marketing Services provider who cares as much about your business as you do.
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by Gord Hotchkiss
http://www.enquiro.com
Last spring, I attended the Pubcon conference in Boston put on by Webmaster World. During one of the breaks between the sessions, I was tucked away in an empty room trying to keep up with the inevitable flood of emails. Well, truth be told, it wasn't quite empty. There was another person, also hunched over a laptop, working at the table next to me. We were both pretty absorbed and quiet. It was one of those situations where you're wondering whether it's better to not introduce yourself and run the risk of looking like you're ignoring the person, or break the silence and acknowledge the other person by way of a quick nod and hi. I eventually opted for the later, and I'm glad I did. This was the way I met Tim Converse at Yahoo.
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by Allies Harbor
http://www.ifrstaffing.com
Anyone who is associated with doing business must be very familiar with the term outsourcing. Well outsourcing is nothing but giving your work to an outside firm or company to do it for you. This may sound unbelievable for someone who is not doing business, but for anyone who is dealing with a business venture, this comes as a life saver. Outsourcing is a life saver because you can shed off your workload and yet will be able to take care of all your work. Is it not amazing that you do not have to lose sleep over anything and still you will be able to meet all your deadlines? If you provide SEO services to your clients then nothing can be better then outsourcing SEO services to a third party.
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by Gord Hotchkiss
http://www.enquiro.com
There are few issues in search marketing more thorny and convoluted than click fraud. It's the elusive problem, the industry scourge that seems to defy definition. Everyone wants to know the extent of click fraud, but to date, there seems to be no credible numbers to attach to the problem. A recent BusinessWeek 'Investigation' called it the 'dark underground' of the Internet, a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The BusinessWeek article pegged the occurrence of click fraud at 10% to 15% of ad clicks representing roughly $1 billion in annual billings. Unfortunately, the reporter used some questionable sources and math to come up with this number.
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