Search Engine Optimization (SEO) and web design go hand in hand. One cannot function without the other. Sure, you could have a well designed website on the internet and pay for traffic and advertising. However, no one will find you while doing a search. The benefits of being found on search engines will cut the cost of paid advertising. Yet everyday there are people who spend a great deal of money to have a site designed but wouldn't think of having it optimized. Why, you ask? Is it the cost of SEO? Would they rather have a site created and avoid optimization to save a few bucks? If that's the case, what do they plan to do with this site when it is completed? Advertise? SEO is advertising. It is actually one of the cheapest forms of advertising.
Were they planning on a PPC campaign? Buying banners? Page impressions on some click network? You've got to be kidding me. Why would anyone waste their money on those subpar options before optimizing their site?
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.
Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.
Have you ever noticed with most businesses that you are taking the risk? Here's an example. The other day in a small clothing store, I saw the owner had a sign posted that says, "Absolutely No Refunds After 7 Days." This is a really bad way to destroy goodwill. You don't have to state things negatively.
They're thinking to themselves, "People are going to come and try to return something next week or the week after and we're just not going to do it. We're not going to give them their money back." They put a sign up with that same negative attitude and expect customers to feel at ease when making a purchase.
They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." This says it better and makes a huge difference.
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.
According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets more fierce, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies.
Scand LLC announced the release of dhtmlxMenu - customizable DHTML JavaScript Menu for web-based applications and web sites.
Minsk, Belarus, October 7, 2005 -- Software development company Scand released its new product - dhtmlxMenu v1.0. This JavaScript menu enables web developers to design and edit a simple DHTML menu in a very convenient way.
dhtmlxMenu has cross-browser support, so it can be used for sites and web applications that are supposed to run under different OS. The menu is compatible with all main web browsers for Windows, Linux, Unix and Mac OS.
This JavaScript menu has XML support that gives possibility to build menus dynamically from XML file or database. Any complex menu structure can be generated using a simple XML code. Menu appearance can be easily changed dynamically without requiring the web page to be reloaded. Powerful client-side API allows changing the menu state 'on-the-fly' with external JavaScript code.
What do you need to get top rankings on Google? What's the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.
The internet has revolutionized the way media is created, released and distributed. With millions of websites looking for fresh content on a regular basis, a cottage industry of freelance writers, content packages, and distribution services have sprung up in a very short time. This article is going to help you leverage these various components to help you drive more hits to your website, improve your brand, improve the perceived value of your site, and drive up your rank in the search engines in the process.
A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.
In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.
Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.
Often I review many different sites a week. As part of that review I have some standard things I look at - Does it have meta tags? Are they unique on every page? Does the site use a sitemap? And so on. In this article I'm going to give you some of those things, and some ideas on how to improve your site overall.