How your firewall can destroy your search engine rankings

by Admin


28 May
 None    Internet Related

Copyright Axandra.com
Web site promotion software tools

Some webmasters recently experienced a delisting from the search engines without any good reason. These webmasters had not done anything wrong and their web sites were optimized for the search engines. Nevertheless, their web sites had been removed from search engine listings.


Ask Jeeves Introduces Zoom and Web Answers

by Admin


27 May
 None    Search Engines

New Products Help Searchers Find More Relevant Search Results Faster

OAKLAND, Calif., May 26, 2005 -- Ask Jeeves, Inc. (ASKJ) today introduced two new search products on Ask Jeeves(R) (www.ask.com), which increase relevance and guide users to find the information they need faster: "Zoom," a next-generation related-search tool that gives users suggestions to narrow or expand their searches; and "Web Answers," which provides direct answers harvested in real time from the billions of Web pages in the Ask Jeeves index.

"Today's launches significantly advance the cause of some of our most popular search features," said Jim Lanzone, senior vice president of search properties. "Zoom and Web Answers are not bells and whistles; they are important innovations on some of our core search technologies, which will help our users find what they need faster than with other search engines."

Zoom and Web Answers are immediately available on Ask Jeeves.

Five Questions Web Designers Don't Want You to Ask

by Admin


26 May
 None    Internet Related

by Kristi Stangeland (c) 2005
http://www.mustangwebdesigns.com

It's obvious. Every time you search the Internet you see it for yourself: the huge difference in the designs of the sites you visit. Some look like they were created by million-dollar Madison Avenue agencies while others look like your 12-year-old nephew did it for his school project. And those are the visible elements. Look deeper, and you'll find other aspects of web design that affect everything from search engine optimization to visitor experience.

When it comes to *your* site, take the time to ensure your business will be well represented on the web. Sure, referrals from friends are great, and you should definitely get several referrals when you start your search. But you should also be armed with some carefully thought out questions to ask as well.


Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

by Admin


25 May
 None    Site Promotion

by Karon Thackston © 2005
http://www.copywritingcourse.com

When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!

Gigmasters.com is a database site that allows visitors to search for any number of entertainment options then book them directly from the site. They segmented their target audience by the events visitors would book entertainment for (i.e., wedding entertainment, birthday party entertainment, etc.) Pages were then created for each entertainment type.

Building Content Sites

by Admin


24 May
 None    Internet Related

by Sharon Housley
http://www.feedforall.com

Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.

Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.


Rank Checking Tools

by Admin


23 May
 None    Internet Related

by Rob Sullivan
http://www.enquiro.com

It seems like every few days there is a new search engine patent out there. Just yesterday a Yahoo! patent was discovered which appears to indicate they have some sort of semantic algorithm they are or soon will be using, in addition to other new ranking factors. Now I haven't read the whole document yet but the abstract seems to indicate that.

What recently occurred to me, however, is a section of the now famous Google patent which was published at the end of March this year. There was a section in it that I read back then that kinda settled in my brain for a couple weeks until a light bulb went on and I realized what the implications of it could be. If you don't already know, that patent looks at many factors when determining rank including age (of both pages and links) how much churn there is in relation to the other sites around yours and so on.


Ask Jeeves and InfoSpace Enter Agreement to Support Excite.com

by Admin


21 May
 None    News

OAKLAND, Calif., May 20, 2005 -- Ask Jeeves, Inc.(R) (ASKJ), a leading provider of information retrieval technologies, brands and Internet advertising services, and InfoSpace, Inc. (INSP), a leader in private-label search, online directory and mobile entertainment and information, today announced that they have entered into an agreement to mutually support the search and portal functions at Excite.com. The agreement is part of a comprehensive settlement of litigation involving the site. Under the terms of the agreement, both Ask Jeeves and InfoSpace will share marketing costs and revenue from the Excite.com Web search function.

What the Google patent means for SEO

by Admin


20 May
 None    Internet Related

Copyright Axandra.com
Web site promotion software tools

We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your web site according to this patent.


Are You Being Scammed By Your Web Design Company?

by Admin


19 May
 None    Internet Related

by Martin Lemieux
http://www.smartads.info

This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company.

Web design companies have a lot of control over their clients. I refer to this as "False Power". The sad reality is that most of their clients don't even know they are stuck in this potentially painful predicament. This power is usually exercised when a client of a web design company finds a better deal on hosting for their web site and they simply want to switch their hosting provider, or when the "client" wants to upgrade their web site for a better rate than their current web development provider is offering.


How to Control Search Engine Robots

by Admin


17 May
 None    Internet Related

by Michael Rock
www.TheInternetPresence.com

Wouldn't it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won't do that, but they can help the crawlers to index your site better and block out the unwanted ones.


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