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by Karon Thackston © 2005
http://www.marketingwords.com
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.
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by Daniel Punch
http://www.m6.net
While sleeping through a lecture recently I roused for just long enough to catch the lecturer saying that "Error messages should not try to be funny or amusing, they should be clear and concise". This got me thinking about the ever-elusive goal of user friendliness. The concept has changed much over the years with packages such as DOS going from being one of the easiest packages on the market, to now being complicated, convoluted, and ignored. I have begun to wonder why I am being taught that computers have to be boring to be user friendly.
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by Sharon Housley
http://www.feedforall.com
Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.
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by Martin Lemieux
http://www.smartads.info
HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead.
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Ever since the Florida Update SEO and SEM firms have been speculating on what Google did and why they did it. We developed our own theory in which we believe Google used some of the Applied Semantics technology to build one of the world's largest ontological databases. In other words Google has been attempting to infer meaning on pages, and returning results matching or similar to that meaning.
While others dispute this and say the results are because of other algorithms, like the 'Hilltop' algorithm (which has many of the same parts of the ontological algorithms built into the Applied Semantics package) none dispute the fact that November 2003 was a turning point for Google.
It was also shortly after this happened that many began to realize that PageRank was playing less of a role in the overall rankings. Who would have thunk that Google was now saying "regardless of the PageRank sites that more closely match the query would be returned in the results?"
This led many to speculate that PageRank was dead and that we no longer need to focus on PageRank as it has little to no effect on final rankings. However, I'm here today to tell you that this isn't entirely true. And the reason I think this has to do with how Google, the physical system, works.
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