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by Chris Miller
http://www.rankbullet.com
There are many webmasters that will accept any inbound link in the erroneous belief that it will improve their search engine results and traffic stats. And there are link building companies that service webmasters who are more than happy to take advantage of their “link envy” by using shady or spam like tactics to build those links for them.
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by Manoj Jasra
http://www.enquiro.com
Search Engine Strategies (SES) will be held in Toronto, Ontario next month featuring a number of our industry’s thought leaders. A topic that sprung my interest was on day 2: "SEO Don’ts, Myths, & Scams" featuring the CEO of High Rankings, Jill Whalen. To get some insight before SES Toronto, I was able to catch up with Jill Whalen to ask her a few questions on the topic of SEO Don’ts, Myths, & Scams. Below is how our conversation went:
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by Robert Burko
http://www.eliteemail.com
Email marketing solutions go beyond grabbing attention. They define your audience for you. Even though you may have turned a couple heads with a catchy ad campaign, lacking an understanding of your customer often means dropping that customer's attention. Of course, no one has to remind you how important it is to have your customer's attention.
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by Gord Hotchkiss
http://www.enquiro.com
As David Berkowitz mentioned a few columns back, comScore CEO Gian Fulgoni pondered the implications of the fact that 95% of Google's search advertising inventory never gets clicked. All those millions and millions of impressions get thrown out there, just to fade away as a non event as soon as one leaves the results page. Our own research, which Fulgoni refered to, shows that presence at the top of the page does have an impact on brand awareness and propensity to buy. So, logically, even if a link is not clicked, there must be value there. Fulgoni wondered if perhaps Google was leaving significant amounts of money on the table with their cost per click model.
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Copyright by Axandra.com
Web site promotion software
Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages.
If you want to avoid problems with duplicate content, the following tips and illustrations will help you.
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by Gord Hotchkiss
http://www.enquiro.com
Less than 24 hours ago, my fellow columnists were sitting on a stage on Captiva Island, recapping the events of the 3 day Search Insider Summit. It was Insider Aaron Goldman that first noticed the dilemma. You know, he mused, as he looked at his famous Summit Buzz Index list (more on this in Aarons next column), I dont see the word search in here. We realized, together with the attendees, that in three days of earnest, thoughtful, engaged and even passionate discussion, we had talked about a lot of things: marketing, branding, conversations, engagement, intent, convergence, communities, mobile and local. But some how, search remained implicitly rather than explicitly present in these conversations.
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Is your marketing campaign working? Answer that question honestly. After putting in all of the time and effort necessary to create an advertising campaign, it can be discouraging and difficult to admit that it did not work, but admitting failure is the first step towards making the changes that will lead to marketing success.
There are many reasons why an advertising campaign may not have worked. Perhaps you failed to create a strong brand. Maybe your ads did not reach out to your target market the way you thought they would. Regardless of the reason, you need to make the changes that will increase your success.
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by Robert Burko
http://www.eliteemail.com
One of the critical success factors for any email marketing initiative is the quality of your mailing list. It is truly the foundation upon which everything else is based. Even if you have the world's foremost email marketing guru at the helm of your organization, if the underlying quality of your mailing list is sub-par, then your results will be very limited.
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by Gord Hotchkiss
http://www.enquiro.com
In just over a week, I'll be the emcee at my third Search Insider Summit, on beautiful Captiva Island in Florida. This time around, I also lent fellow Search Insider, David Berkowitz, a hand in putting the program together. We started by asking some past attendees what they liked and what they'd improve about the shows. With the search show calendar as jammed as it's becoming, it's important to find a niche that attendees find valuable.
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by Sharon Housley
http://www.feedforall.com
Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...
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