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by Robert Burko
http://www.eliteemail.com
Email marketing software is an essential tool in the arsenal of many existing business. But when you're starting a new business, there are so many items and considerations to keep in mind that it's easy to let such an important tool slip through the cracks. That can be a costly mistake for many startups.
Successful businesses know that the sooner you start taking advantage of email marketing software to promote your business and stay in touch with your customers, the better your results will be in the long-run. While you may already have a large to-do list before getting your business up and running, here are some of the reasons why starting to use an email marketing program should be one of your key items:
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by Michael Fleischner
http://goodmarketingtips.blogspot.com
One of the best ways to improve traffic to your website is with the help of targeted websites who earn money promoting other peoples products. One of the websites I work on generates more than 35% of its revenue from other sites selling their products and services. If developed correctly, affiliate programs can have a significant impact on your revenue.
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by Sharon Housley
http://www.feedforall.com
Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand...
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by Gord Hotchkiss
http://www.enquiro.com
The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well thought out strategic plan? Here are some things to look for.
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by Robert Burko
http://www.eliteemail.com
Using email marketing software can vastly improve your marketing initiative and help you achieve your goals. But, once you've decided to make email marketing software a part of your marketing mix, what can you do to help boost your results and ensure you get the greatest return on investment (ROI) possible?
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by Gord Hotchkiss
http://www.enquiro.com
It's one of the banes of this industry that we often use the words 'strategies' and 'tactics' interchangeably. Conferences that fly the strategy banner offer a deep dive into multiple tactical tracks. Sessions that promise cutting edge strategies in fact deliver tactics. Now, I have nothing against tactics. The right tactic can be a beautiful thing, when it's used to execute on a strategy. But they're not the same thing.
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by Sharon Housley
http://www.feedforall.com
Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty".
It is important to understand and identify what "duplicate content" actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.
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by Gudmundur Sigurdarson
http://www.redknightmarketing.com
Just like in the traditional brick and mortar business there are some fundamental rules that apply to being able to have success in the online business world. Being a business coach and working with online media for over a decade, you start seeing the trend for where most people go wrong. So the question is, are you falling into the same pit and those who fail or climbing the mountain of success?
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by Gord Hotchkiss
http://www.enquiro.com
The frequent flier blitzkrieg continues. This week's stop, Sydney, Australia for SMX. In the opening keynote, Danny Sullivan asked Google's Marissa Mayer what keeps her at Google. Her answer was that there are just too many really interesting, really hard questions still to be answered. She likened it to the world of scientific discovery and pegged the current state of search and online as analogous to the 15th or 16th century. Sir Isaac Newton has just discovered gravity.
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by Print Place
http://www.printplace.com
Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. When you attend a trade show or conference, you can come equipped with brochures designed specially for the event and take advantage of the common interest that is bringing the attendees together. You might even be able to generate business by offering a conference only discount to those that attend, if anyone picks one up and reads it. And with these ABCs you can increase your chance of that happening.
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