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by Michael Bloch
http://www.tamingthebeast.net
How you treat images in marketing related emails can really make or break a campaign.
Back in the days of plain text emails, copy was king. Nowadays, we're able to to relay much of what we once had to explain through the written word with the use of images; but there are many traps for the unwary.
Here's a few quick tips on the use of images in emails to help you have them work for you to improve response rates rather than against you.
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by Hans Klein
http://www.copythatdeliversresults.com
If you're an entrepreneur, then there's a lot on the line when you launch a new business. All of your time, energy, and money you invested can either go to waste or make you rich.
However, there lies an obstacle before you sell anything. You must convince your prospects of the urgent value you offer. Otherwise, they won't buy.
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by Manoj Jasra
http://www.enquiro.com
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage. So what kind of factors should be included in an online competitive analysis? Below are a few that I feel should always make the competitive analysis list:
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by Sharon Housley
http://www.feedforall.com
What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.
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by Sharon Housley
http://www.feedforall.com
The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.
Using the latest technology, realtors can show a home's finest attributes via Video Podcasting. Video Podcasting is a compelling distribution channel that allows realtors to reach a large audience while showcasing a property's best features.
by Admin
A niche market is a specialized market segment where you cater to the demand of products/ services that are not currently being supplied to by the main suppliers. It is essentially a narrowly defined market segment.
Why establish a niche market? Simply because of the great advantage of being the sole supplier - a monopoly, or a single dominant supplier - in your target market. Small businesses may be unaware of that particular niche while large businesses won't bother with it. The trick is to capitalize on this and develop a niche market where customers are accessible and which isn't already owned by an established vendor.
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by Ivana Katz
http://www.websites4smallbusiness.com.au
When faced with the daunting task of planning what to include on your website and how to write the copy, here are a few tips that will make the task easier for you.
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by Sharon Housley
http://www.feedforall.com
When designing a website, it is important that webmasters ask some general questions before they begin the design process...
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by Michael Fleischner
http://www.marketingscoop.com
If you want to promote your product or service, then consider using public relations. The best part of PR is that it costs nothing. In fact, public relations is one of the best kept secrets of small business owners who are successful. Use these powerful techniques to get picked up by local and national media.
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by Robert Burko
http://www.eliteemail.com
The email marketing software industry has been rapidly growing, since more and more businesses have started using email marketing software as a key component of their marketing plan. With the rise in popularity of this tactic, it's more important than ever that business owners and marketing managers start putting email marketing software to use by employing some good quality strategy.
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