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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.
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by Gord Hotchkiss
http://www.enquiro.com
What the hell is happening? Everything is changing..and it’s changing much too quickly. We keep hearing that the game has changed, that nothing we knew before is still applicable. Ironically, I’m seeing a different trend. I’m seeing a need to return to our roots. But it’s hard to see the truth of that through the technological maze we’re currently stumbling through.
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by Charlotte Bourne
http://www.enquiro.com
Twitter’s API allows for external web services to use the platform. This has led to a host of applications that help make managing your Twitter account easier – whether it be for business or personal. Here’s a few worth looking into:
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by Gord Hotchkiss
http://www.enquiro.com
From my admittedly limited vantage point, I’ve noticed a subtle but significant shift in what’s coming out of the respective campuses of Microsoft and Google. And it’s not so much the innovations, although it certainly resonates there. This has to do with attitude and culture. This is the touchy feely stuff that I chalk up to gut instinct, with no empirical backing. So, take it for what it’s worth, but I will say that my gut has a pretty good track record.
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by Gord Hotchkiss
http://www.enquiro.com
I promised MediaPost a wrap up (from the Programming Chair’s perspective) of last week’s Search Insider Summit. Honestly, from the moment that Brett Brewer from Microsoft first fired up Pivot to the final moments of Day Three when Jen Milks and Michelle Prieb from Ball State gave us a glimpse into the minds of Gen Next, I couldn’t have asked for anything more from my presenters. I’ve programmed a lot of these shows now and have never had as much positive response as I have from this one. Well done, each and every one of you.
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Copyright Axandra.com
Web site promotion software
Latent semantic indexing (LSI) is a technique that is used by all major search engines nowadays. Does your website take this into account? How does it influence the position of your web pages in Google's search results?
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by Sharon Housley
http://www.feedforall.com
Presentations are an integral and important part of any business. Whether designed for training purposes, introducing new products, or discussing corporate hierarchy, PowerPoint presentations serve a valuable purpose in both the business world and in the educational fields. In order to maximize a presentation's impact, it needs to be polished and well executed. The following tips can aid you in taking your PowerPoint presentation to the next level.
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by Ian Everdell
http://www.enquiro.com
That real time search is different from web search probably isn’t that surprising to you. But now we have the proof: Jim Jansen, a professor at Penn State and good friend of Enquiro, collected 6 months worth of real time search log data and is presenting the results at CHI 2010 this week.
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by Gord Hotchkiss
http://www.enquiro.com
Today, you sit there, an audience spread across the digital marketing landscape, scraping together a few precious moments on your daily calendar to read this column. Next week, hopefully, you’ll all be basking in the sunshine of Captiva, your cranium brimming over with tidbits and brain-bombs about search and the industry we toil in. The Google-gods willing and major algorithmic overhauls aside, we can all get away from the daily grind long enough to step back and take a look at where this whole thing might be going.
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I talked about the work of Daniel Kahneman, Amos Tversky, Herbert Simon and George Akerlof, key figures in helping define the foundations of consumer behavior, both rational and irrational, that dictate the realities of the marketplace. Today, I want to talk about how these emotional and cognitive biases and limitations play out online, but first, a quick recap is in order:
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