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by Ian Everdell
http://www.enquiro.com
Site maps came up a few months ago in a post Jody wrote about SEO reminders for e-commerce sites. But site maps aren’t just for the engines – they can help improve the user experience as well.
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...
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by Gord Hotchkiss
http://www.enquiro.com
I’ve stated before in this column that “It’s a Wonderful Life” is perhaps my favorite Holiday movie. Yesterday, as I was having lunch, I had my own George Bailey moment. I had a chance to see what my life might have been like had I not made the decision to go into search 14 years ago. I was thumbing through the local newspaper (yes, I still do that on occasion) and the lead story in the business section caught my eye.
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by Michael Bloch
http://www.tamingthebeast.net
Maybe its people's increasing comfort with the Internet and the anonymity it provides coupled with their increasing general despondency about life; but comment quality seems to be rapidly deteriorating.
I visit all sorts of blogs and forums and I'm noticing people confusing civil debate with garden-variety ad hominem exchanges. Many are just getting involved in conversations to disagree for the sake of disagreeing, hurl abuse or peddle their own products. Comment threads commonly also go way off topic.
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by Gord Hotchkiss
http://www.enquiro.com
I’ve had a few days now to reflect on what came out of the Search Insider Summit in Park City. It was an interesting perspective: Avinash Kaushik telling us that the majority of search marketing “sucks”, Mark Mahaney prophesizing that search is poised for a big climb in 2010, Rob Griffin warning us the entire industry is going through the throws of change, Chris Copeland showing us that social media is inextricably linked with search activity and Mike Moran cautioning us that CEO’s and CFO’s worship at one altar and one altar only: profit. If we want to sell search, we have to speak that language.
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by Michael Bloch
http://www.tamingthebeast.net
If you have lurked around Internet marketing forums for any length of time, no doubt you would have heard the term "squeeze page".
So what is a squeeze page and how do they work?
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.
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by Gord Hotchkiss
http://www.enquiro.com
I think I know what I want to do with the rest of my life – I want to shift paradigms.
Now that I’m older and arguably wiser, people sometimes ask me for that “one piece of advice”. Usually, it involves stepping into someone else’s perspective and seeing things from their viewpoint. With each year that passes, I find myself doing that more and more, leading me to dole out that piece of advice more frequently
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by Jody Nimetz
http://www.enquiro.com
Yesterday we wrapped up our B2B Expert Series of Webinars with a fine presentation from Greg Jarboe on Managing SEO and Online PR. I was live blogging the event which you can find over at Marketing Jive: Managing SEO and PR. Here is a recap of the items that were discussed.
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by Gord Hotchkiss
http://www.enquiro.com
Avinash Kaushik, Google’s Analytics Evangelist, will be kicking off the Search Insider Summit in just two weeks. I had the opportunity to chat to Avinash last week about what might be in store. As anyone who has heard Avinash before can vouch for, it won’t be sugar coated, it will be colorful and it will probably wrench your perspective on things you took for granted at least 180 degrees. Here are the three basic themes Kaushik will be covering:
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