by Admin
Copyright by Axandra.com
Web site promotion software
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return.
The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
by Admin
by Charlotte Bourne
http://www.enquiro.com
Enquiro has an active research department that tackles everything from eye tracking studies to website user behaviour. One of their recent projects has been to tackle the problem of how business buys from business, which has been compiled into a book called The Buyersphere Project. B2B sales are notoriously challenging as you are not dealing with just one person but with all the complexities of an entire organization. Within an organization you find different people playing different roles and who have differing informational needs – which can be met at least in part by your website. When creating content for your website, you need to keep these differing needs in mind.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
P&G’s new CEO, Bob McDonald was asked, in a recent interview with Ad Age, what keeps him up at night:
The biggest thing is the parable of the frog in the boiling water. That’s why today, of the Fortune 50 from 1955, only nine of those companies still exist. P&G is one of them. I want P&G to be on that list 172 years from now, because that means we’re touching and improving more lives. The only thing that can kick us off that list is complacency or inability to learn new things or unwillingness to change.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I had a bout of inbox convergence today. Just as I was speculating what this week’s search insider might cover, two separate emails surrounded a juicy little topic and delivered it to me on a platter. First, a post from Ad Age about how marketers are reluctant to use online conversations as a source of customer feedback:
by Admin
by Gord Hotchkiss
http://www.enquiro.com
We’ve made Google a verb. What does that mean? Well, for one thing, it means we have a better indication of prospect intent than ever before. Google (or any search engine) becomes the connector between our intent and relevant online destinations. John Battelle called Google the Database of Intentions and predicted that it would become hugely important. Battelle’s call was right on the money, but we still haven’t felt the full import of it. Our tapping into our zeitgeist (defined as the general intellectual, moral and cultural climate of an era) is usually restricted to a facetious review of the top 10 search terms of the year.
by Admin
Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
The following is a list of technology predictions in relation to the top 10 winners and losers for 2010.
by Admin
Copyright Axandra.com
Web site promotion software
Last week, the Rimm-Kaufman Group published a study about long tail keywords. Does it pay to invest your time in long tail keywords?
by Admin
by Karl Hourigan
http://www.enquiro.com
There’s a difference between “accessing the internet” and “accessing a web site”. Lots of buzz is being created around the idea that over the next 5 years we will see more people accessing the internet from their mobile device than from a personal computer. But I think it’s worth diving a little deeper into that notion before we get all worked up about making our corporate web sites mobile-friendly.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
It’s probably because I’m just finishing a book (The Stuff of Thought) by famed linguist and cognitive psychologist Steven Pinker, but grammar has been on my mind more than usual lately. And in particular, I was fascinated by how we use Google in our language. Google, of course, has been “genericided” – the fate that falls on brands that lose their status as a protected brand name and become a generic term in our vocabulary. This causes much chagrin with Google’s legal and marketing team. What is more interesting however is the way we’ve taken Google into our lexicon.
by Admin
Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Another year has rolled by marked by miracles, political milestones and tragedies alike. 2009 was the year of financial uproar with bailouts and ponzi schemes dominating the news on a regular basis. Chrysler and GM stalwart car giants struggled to survive. Bernie Madoff's financial pyramid came tumbling down, taking average citizen's retirement plans with it, emptying the coffers of trusting non-profits and celebrities alike.
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