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by Gord Hotchkiss
http://www.enquiro.com
In about 3 weeks, we’ll be gathering in Park City, Utah for another Search Insider Summit. Between now and then, I’ll be providing a sneak peek at some of the content that will be covered. On Day 1 of the summit, Jordan Rohan from Clearmeadow Partners and Mark Mahaney from Citi Investment Research will look backward 6 months and forward 6 months to help us get a fix on lessons learned and what we should be paying attention to. I asked both Jordan and Mark to provide some hints of what they’re seeing in their rearview mirrors and what’s coming down the road.
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by Sharon Housley
http://www.feedforall.com
There are a variety of things you can do to promote your podcast and increase its popularity...
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Copyright Axandra.com
Web site promotion software
The links that point to your website are one of the most important factors that influence the position of your website in Google's search results. The better the links to your website, the higher the position of your website in Google's results.
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by Gord Hotchkiss
http://www.enquiro.com
In just under one month, we’ll be gathering on the frosty ski hills of Park City, Utah for the Search Insider Summit. Between now and then, I’ll give you a sneak preview of some of the main topic areas we’ll be tackling in the meeting rooms of the Silver Lake Chateau. Today – How do you sell Search to the C-Suite?
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Submitted by RRutherford
Many top web hosting providers offer an abundance of features (at an array of prices), giving each one equal weight. But all features are not equal. As any great website hosting provider knows, certain features in your website hosting are way more important, valuable, and necessary than others.
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by Gord Hotchkiss
http://www.enquiro.com
A few years ago, I interviewed usability expert Jakob Nielsen about where search might go in the future and he shared an interesting insight:
“I think there is a tendency now for a lot of not very useful results to be dredged up that happen to be very popular, like Wikipedia and various blogs. They’re not going to be very useful or substantial to people who are trying to solve problems..”
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by Sharon Housley
http://www.feedforall.com
There are a wide variety of things you can do in regard to blog promotion. Here are just a few...
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by Jody Nimetz
http://www.enquiro.com
I often wonder what the Web would be like if there was less emphasis on links and linking inventories? How would the search engines define relevancy of a result without some sort of link popularity mechanism in place? Link popularity continues to be a major factor as to why one site places in the search result over another. While it is not the only factor, it (linking) is still a key factor as to why we see placing for a given key phrase vs. seeing “Joe-blows” website appearing for that same phrase. According to search engines like Google link popularity has a direct correlation to relevancy. However this is true to a point. Just because your site may have a high number of links does not mean you will place well in the results. Enter the battle between link quality and link quantity.
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I shared 11 titles that explore the intersection between marketing, psychology and neurology. In retrospect, I think I approached this backwards. While the titles I shared are all interesting (and fairly easy reads), they are somewhat dependent on a fundamental understanding of why humans do what we do. So, this week, I share a good starting library of human behavior, which can then be applied more generally.
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by Gord Hotchkiss
http://www.enquiro.com
It’s official! With this column I break David Berkowitz’s Search Insider column count record, with 225. And to commemorate the occasion, I wanted to follow up on a request that came in response to my column 2 weeks ago. In that, I had warned any would be students of human nature that this wasn’t a quest to be taken lightly. A couple readers responded by asking for a recommended reading list. So this week, I went through my bookshelf at home and jotted down a list of titles that I found particularly insightful or interesting in understanding the human condition. Today, I offer them as suggestions for some fall or winter reading. I came up with 22 titles, so I’ve broken them into two groups. This week, all the titles are specifically for those who want to explore the intersection between marketing and the way our minds work.
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