Although there is no such thing as a general duplicate content penalty it is difficult to get high rankings for a web page which contents can also be found on other web pages.
If you want to avoid problems with duplicate content, the following tips and illustrations will help you.
Marketing your products and services effectively is seldom as cut and dry as putting your company name and phone number on a flyer and hoping for the best. No, to see real results, you have to have an understanding of the audience you hope to reach, you have to have a clear message you want to get across to your audience and you have to have an attractive ad design.
Its easy to make a mistake in the process that can limit the effectiveness of the ad campaign. With that in mind, consider these avoidable, but far too common mistakes.
Less than 24 hours ago, my fellow columnists were sitting on a stage on Captiva Island, recapping the events of the 3 day Search Insider Summit. It was Insider Aaron Goldman that first noticed the dilemma. You know, he mused, as he looked at his famous Summit Buzz Index list (more on this in Aarons next column), I dont see the word search in here. We realized, together with the attendees, that in three days of earnest, thoughtful, engaged and even passionate discussion, we had talked about a lot of things: marketing, branding, conversations, engagement, intent, convergence, communities, mobile and local. But some how, search remained implicitly rather than explicitly present in these conversations.
ExtraLabs Software unveils Feed Editor 5, a fully-fledged RSS editor that offers you an easy way to create and maintain RSS feeds and podcasts.
ExtraLabs Software announces the release of Feed Editor 5. Designed for the Windows OS, this application enables you to create, edit and publish RSS feeds and podcasts surprisingly fast and easy. Compared to other RSS editors in its category, Feed Editor combines an unprecedented number of features, including a support for various RSS formats, a podcasting support, a WYSIWYG HTML editor, an XML editor, an RSS Feed preview, an FTP upload and publishing, automatic date management, and an ability to convert CSV or HTML to RSS and back and others. All this is delivered in an intuitively transparent user interface that has been meticulously written in collaboration with usability groups and real end users.
As we predicted a few weeks back, Google is performing a major algorithm update. The search engines, including Google, are always making updates to their algorithms but many site owners feel it when the engines perform a major search algorithm update. Usually when Google performs a major algo update, there are a number of theories that people come up with to try and decipher how they can improve their rankings in Google's index or more importantly preserve their existing rankings from dropping in the results.
Is your marketing campaign working? Answer that question honestly. After putting in all of the time and effort necessary to create an advertising campaign, it can be discouraging and difficult to admit that it did not work, but admitting failure is the first step towards making the changes that will lead to marketing success.
There are many reasons why an advertising campaign may not have worked. Perhaps you failed to create a strong brand. Maybe your ads did not reach out to your target market the way you thought they would. Regardless of the reason, you need to make the changes that will increase your success.
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.
According to the Financial Times, the Search War is already over. Google's won. Everyone else can go home now. Microhoo was the last potential challenger, and now that that deal is in shambles, the victory has been ceded to the search empire of Mountain View. Even fellow Search Insider Aaron Goldman has been searching for a Google Killer, and so far hasn't found one. I myself said Google was going to be an extremely hard habit to break (in 5 parts, no less).
Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy.
During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty that Google applies to websites in which it has lost trust.