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by Gord Hotchkiss
http://www.enquiro.com
If you were Google, you had access to $4 billion in cash, and you were taking on Microsoft on their home turf, what would you do?
That was the question I posed to you two weeks ago. Thanks to the many who replied. After sorting through the self-serving e-mails from various CEO's suggesting that Google should buy their companies, there were some very interesting strategies put forth. Let's see if they're listening in Mountain View.
First of all, many of you zeroed in on the operating system as the core of Google's strategy. Jim Barkow offers up GoOSe..the Google OS: "At the core to their (Google's) search platform is a very quick file system that was first developed when they couldn't find one in the market (Linux, MS, etc.) that was fast enough. Interesting that after a long promise, Microsoft supposedly abandoned their plans to 'upgrade' their file system for Longhorn and Vista."
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by Rob Sullivan
http://www.enquiro.com
I was recently reading some new research out which discusses the ROI being generated by PPC and SEO. While the conclusions were no real news to me, what I did find interesting (And somewhat concerning) was that half of the respondents didn't measure, or couldn't distinguish return on paid versus organic traffic.
Why, in this day and age, are there still search marketers who aren't measuring return? I gotta say: Come on people!
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by Chesa Keane
http://www.computergoddess.com
Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:
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by Chesa Keane
http://www.computergoddess.com
Once the website has been created and published, many new website owners think that the web development project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II of the SEO strategy to create this web traffic. While all methods may not be required to realize successful traffic generation, some combination of most, if not all, will probably be needed to create traffic, maintain traffic and finally, grow traffic to your website with long-term, lasting results. Consider implementing these strategies:
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by Chesa Keane
http://www.computergoddess.com
Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:
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by S. Housley
http://www.feedforall.com
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies.
A number of new Internet services are freely available that make these 'ego searches' painless and easy. Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time.
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