Operating a business on a daily basis dealing with customers can actually be frustrating and they often don't make it easy for you and your employees to treat them nicely.
You need to remember where all your revenue and sales come from for your business. Every dollar in sales that your business gets comes from these customers that can sometimes be frustrating. You want to treat them well and hope that maybe they'll return another day happy and satisfied and bring family and mends.
Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffic magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.
However, there are a number of things that can be documented that will work for most if not all search engines. And let's face it; there are really only 3 that make a difference between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.
In order to get the most out of a search program, you simply must have a great adwords list. If your adwords list is not deep enough, you will end up paying top dollar on only very few highly-trafficked phrases that post the top dollar bids. So, what are the steps to making adwords lists?
First things first: you need your list of targeted keywords and search phrases. There are many different and distinct search terms that will get you where you want to go. In making adwords lists, your aim is to save hours researching solutions to common problems.
Your corporate image is one of the most valuable assets of your company, be certain that your B2B Search Engine Marketing (B2B SEM) efforts (or non-efforts) are creating the positive, professional first impression that accurately reflects your corporate image.
To properly evaluate the effectiveness of your B2B SEM efforts - begin by clearly identifying who your main target audience is. While you may be perfectly aware of the companies your firm is targeting - you also need to know which individual positions within those firms you are targeting. Identifying your target audience will allow you to clearly understand how your website needs to successfully present your corporate message. Take a look at your site, is it designed for your target audience? What is your target audience looking to find on your site? Will your target audience find what they are looking for on your site in a clean, simple, logical manner?
Search Engine Optimization (SEO) and web design go hand in hand. One cannot function without the other. Sure, you could have a well designed website on the internet and pay for traffic and advertising. However, no one will find you while doing a search. The benefits of being found on search engines will cut the cost of paid advertising. Yet everyday there are people who spend a great deal of money to have a site designed but wouldn't think of having it optimized. Why, you ask? Is it the cost of SEO? Would they rather have a site created and avoid optimization to save a few bucks? If that's the case, what do they plan to do with this site when it is completed? Advertise? SEO is advertising. It is actually one of the cheapest forms of advertising.
Were they planning on a PPC campaign? Buying banners? Page impressions on some click network? You've got to be kidding me. Why would anyone waste their money on those subpar options before optimizing their site?
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.
Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.
Have you ever noticed with most businesses that you are taking the risk? Here's an example. The other day in a small clothing store, I saw the owner had a sign posted that says, "Absolutely No Refunds After 7 Days." This is a really bad way to destroy goodwill. You don't have to state things negatively.
They're thinking to themselves, "People are going to come and try to return something next week or the week after and we're just not going to do it. We're not going to give them their money back." They put a sign up with that same negative attitude and expect customers to feel at ease when making a purchase.
They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." This says it better and makes a huge difference.
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.
According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets more fierce, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies.