In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.
According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets more fierce, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies.
Scand LLC announced the release of dhtmlxMenu - customizable DHTML JavaScript Menu for web-based applications and web sites.
Minsk, Belarus, October 7, 2005 -- Software development company Scand released its new product - dhtmlxMenu v1.0. This JavaScript menu enables web developers to design and edit a simple DHTML menu in a very convenient way.
dhtmlxMenu has cross-browser support, so it can be used for sites and web applications that are supposed to run under different OS. The menu is compatible with all main web browsers for Windows, Linux, Unix and Mac OS.
This JavaScript menu has XML support that gives possibility to build menus dynamically from XML file or database. Any complex menu structure can be generated using a simple XML code. Menu appearance can be easily changed dynamically without requiring the web page to be reloaded. Powerful client-side API allows changing the menu state 'on-the-fly' with external JavaScript code.
What do you need to get top rankings on Google? What's the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.
The internet has revolutionized the way media is created, released and distributed. With millions of websites looking for fresh content on a regular basis, a cottage industry of freelance writers, content packages, and distribution services have sprung up in a very short time. This article is going to help you leverage these various components to help you drive more hits to your website, improve your brand, improve the perceived value of your site, and drive up your rank in the search engines in the process.
A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.
In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.
Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.
Often I review many different sites a week. As part of that review I have some standard things I look at - Does it have meta tags? Are they unique on every page? Does the site use a sitemap? And so on. In this article I'm going to give you some of those things, and some ideas on how to improve your site overall.
Caphyon LLC is pleased to announce the release of Advanced Installer For Java 3.3, a Windows Installer authoring tool with built-in support for Java applications, integrating them fully into the Windows OS and making them look and feel just like a native application. Advanced Installer for Java runs on Windows 2000/XP, and the install packages it creates run on all Microsoft Windows 9x/ME/NT/2k/XP operating systems.
Using the standard Windows Installer technology, Advanced Installer For Java is able to provide the best Windows integration for your Java applications. It ensures the smallest possible footprint by producing zero-overhead install packages which contain only native Windows Installer data with no additional runtime requirements.
When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts.
An increasingly common Search Engine Marketing problem faced by many large corporations is that of Sponsored/PPC keyword management.
While many large companies have a centralized marketing department that all their divisions market through, others have decentralized marketing. With decentralized marketing, different divisions of the same company (who each have their own website) can find themselves bidding against each other for the same keyword on the same Search Engine - a very costly practice for the corporation and one that drives up the cost of prime keywords.
When you consider that there are basically only three major Search Engines that account for over 96% of all searches done in North America - it is easy to see why the divisions find themselves bidding for the same phrases on the same pieces of Search Engine real estate.
This week, I was in New York, talking about Integrated Search Planning. It's one of those industry phrases that you gloss over, not paying much attention to it. It's bordering dangerously close to jargon. As you scan a topic list at a conference, it doesn't really grab you by the throat and drag you into the session room. I wanted to call it something like 'Search: the Shortcut between You and Your Customer', or 'Search, the Vital Online Intersection'. In the end, we compromised on 'Integrated Search Planning: How Organic, Sponsored and Paid can Optimize All Media Spends'. Not really lyrical, but it works.
It's a shame that Integrated Search Planning doesn't sound sexier, because when you spend some time thinking about it, it's a concept that can sneak up and smack you in the side of the head. This is an idea that's immensely powerful.